ES Content Creative

We’re back with another round of Copyspotting, but this time we are trying out a different format.

Our founder has been on the road, and she’s reporting back with some copy treats…and misses. We definitely saved the best for last though. 👀

Do you agree with the ratings?? Let us know in the comments!

Want your copy to sound less like a formulaic mission statement and more like a living, breathing human wrote it? Sure you do! (Because that’s how people actually connect with what you have to offer.)

Swipe through for three sure-fire ways to help bring your copy down a little closer to earth.

Are you already doing any of these things? Have any questions? Let us know in the comments. ⬇️

A little support can go a long way…

Because, sure, you (or someone on your team) probably has the ability to write the words.

BUT

🔹Is that the best use of your limited bandwidth?

🔹Are you thinking strategically, not just tactically?

🔹Are you keeping your voice consistent across every touchpoint (from that homepage hero copy down to your Instagram caption)?

🔹Are you hitting on the key messages that truly make your audience see themselves and go “ohhh that sounds like me”?

…it’s all that fun stuff that is the most important yet most taxing AND overlooked when it comes to communications.

➡️ And sometimes, the most powerful shift is recognizing where your time is better spent — so you can focus on your ✨ zone of genius ✨ while your copy starts doing what it’s supposed to do. That is: reel in the clients and sales without you having to lift a finger.

If you’re ready to step away from your half-finished Google Docs, or are just curious to learn more about how we can help, comment “SUPPORT,” and let’s talk. 👋