LMN Strategy

“Minimalism is not just about boiling down certain graphic elements into their simplest form, but knowing which elements to keep, which elements will still work without having to explain them and how to use them.”

Designer Carolyn Brandt, took a simplistic approach in re-designing six Kelloggs boxes and distilling them to their bare graphics, while maintaining their essence. Imagine seeing these in the cereal aisles today. Done in 2015 yet relevant.
Via https://www.behance.net/gallery/32110481/Kelloggs-Mini-Cereal-Boxes


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People’s reaction when they see our business card.

American Psycho - Business card scene American Psycho (2000) IMDb http://www.imdb.com/title/tt0144084/

From a “super premium luxury space” to a “Instagrammable” identity, Häagen-Daz vice-president and global brand director Jennifer Jorgensen, thinks the ice cream brand started to become outdated and unattainable. 🍨

From reimagining the logo to streamlining the interiors of its ice cream shops, all aspects of the new brand are designed to chime with an Instagram-friendly millennial aesthetic.

“First of all, you never want to be the outdated brand, so we’ve got to modernise and this millennial generation is a huge generation coming through. If we miss that generation we won’t have a business in the next 30 years.” explained Jorgensen.

What do you guys think?

How Häagen-Dazs is reimagining the brand for the Instagram generation Häagen-Dazs's admits the brand's version of luxury had started to feel "unapproachable and unattainable", especially with disruptive new brands entering the market, but a new marketing strategy aims to build a more personal connection with customers.

Celebrating the anniversary of the 1920’s adoption of the 19th Amendment — a day that guaranteed that American citizens would not be denied the right to vote on the basis of s*x. Happy ! ♥️

Image credit: DDB Germany “Highlight the Remarkable” print campaign for highlighter pen brand Stabilo Boss that emphasizes the role of important women who have been overlooked throughout history.


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“There are no bad pictures; that’s just how your face looks sometimes.” — Abraham Lincoln


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Taking some headshots for SSPR website while looking fabulous. Lights, camera, ACTION. 😏


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