The Rectangles

#6 Goal

A configuration setting that allows you to track the valuable actions, or conversions, that happen on your site or mobile app. It can be hitting a play button on the video, submitting the form, subscribing to the newsletter or purchasing a product.
Every action you find valuable for your business can and should be tracked in order to measure conversions and evaluate the effectiveness of your online business or campaigns.
You are limited to only 20 goals per view, if you wish to track more than 20 you need to set up another view. Be careful though, because actually you can't delete existing goals, you are able to stop recording data for unwanted goals!

Here you'll find a great guide to Goals:
https://online-metrics.com/analytics-goals/

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#2 View

A view or reporting view is a subset of the Property that can have its own unique configuration settings. Google Analytics automatically creates an unfiltered view for every property and allows you to set up to 25 views inside. It's a good practice to create three separate views: the Raw View to backup data just in case you need to recover it, the Main View with all information you want to track and the Test View for experimenting with settings and filters you want to add to the Main View.
Here on the view level you can add goals, filters and create segments which helps you collect all the valuable data. We'll cover all of the above in the next parts of our cycle.

Read about the basics of Analytics views:
https://medium.com/therectangles/set-your-google-analytics-right-right-now-637af19c9d40

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#7 Information architecture
The process of deciding which, where, and how information should be placed on a website or in an application. IA is a crucial part of the UX design process since a well- thought out arrangement of various content elements ensures convenience and usability.
It's a good idea to start with creating a simple text note. It helps to structure all the information you want to include and prioritize it. The main goal of IA is to make the content clear and readable so that the user can find relevant information easily and effortlessly.
After writing, you can create a user-flow using the post-it notes and then start working on wireframes.

Read more about information architecture here:
https://uxplanet.org/information-architecture-basics-for-designers-b5d43df62e20

# UXTipsforSaaS 🔬