Vivid Vision

Large-scale urban projects are impressive. ✨

But they’re not always easy to read from eye-level renders.

Explaining relationships between new design and the existing city, communication routes or green spaces need one crucial ingredient. Perspective.

That’s where aerial shots bring much-needed clarity. 🎯

For the Rákosrendező competition entry, we used aerial views to show how the proposal fits into the bustling Budapest landscape. Judging committees in competitions like these need to be sure, the new design will not disrupt the function of the city. But actually make it more convenient for the citizens.

So we used aerial shots to prove Voids Strategy, Architectural Studio and Idefix Landscape Architecture proposal check all those boxes.

We showed how the neighbourhood connects to both rail and car transportation. There’s plenty of public and recreational spaces planned. And green roof terraces make the buildings blend into the natural environment. Almost as if the neighbourhood was there from the start.

We’re happy we could support our client with this ambitious project. And help them secure a priority purchase award in a competitive international contest like this.

Designing a neighbourhood for families is one thing. Marketing it is another.

From day one, you need one key ingredient:
Trust.

Your message has to feel reliable, relatable and believable. And one of the most effective ways to reinforce it is through visuals built around everyday life. Real moments people instantly recognise and connect with.

For the Weidepark project, our role was to support that direction. We created visualizations and a short animation consistent with that message. And flexible enough to work across a sales landing page and social media.

We built the narrative around simple, familiar scenes:
👉 children playing outside, yet still within their parents’ sight;
👉 neighbours stopping for a friendly chat, clearly knowing each other on a first-name basis;
👉 a meadow, water and natural courtyards just outside the doorstep, with shops and amenities still close by.

We carefully composed everything to support our client’s marketing strategy. To show potential buyers that this is a neighbourhood truly designed for families.

Happy to see it helped launch Weidepark with a strong impact.