Salted Shapes

LOGO 17/18
When your brand grows, you get new ideas!
That is exactly what happened with Sudety Cup team. After a sucesfull launch of Sudety Cup, they decided to add one more event to their schedule – Mazury Cup. This orienteering event takes place in the Masuria woodlands, where a lake is always nearby.

To keep these two events visually coherent, we decided to keep the overall visual grid and compositions of the Sudety Cup brand, but we applied a new logo and colors to reflect the distinct vibe of the Masuria landscapes. For this event, we chose the Maria font by , as it resembles the flowyness of lakes and the undulating landform. The color palet is much brighter and vivid, just like the sunsets over the Masurian lakes.
-
📷 Jakub Kijak /
-

-
ONE SPORT EIGHTEEN LOGOS.
"The creative process is a process of surrender, not control." Bruce Lee
-

LOGO 14/18
We strongly believe in a deep collaborative process and workshops as key to help you define the vibe of your brand and materialize that gut feeling into a coherent visual strategy.

The workshops we held with the Dobry Event team gave four basic values of this brand: activity, rivalry, space, and surprise. We used four symbols similar to topographic map symbols to translate these values into a visual language. Based on this simple set of symbols and colors, we created a fun visual identity.
-

-
ONE SPORT EIGHTEEN LOGOS.
"Almost all creativity requires purposeful play."
-

LOGO 11/18
Wawel Cup / is an orienteering event with a long history, dating back to 1982. We were commissioned the brand redesign. The aim was to reflect two strongest values of the brand's identity: tradition/history and modernity. We decided to use the shape of a shield, which is part of the Wawel Krakow club's logo. We aimed at a dynamic and modern look and thus used a friendly-looking font. A "hidden" letter C gives it a three-dimensional feel - like in the hide and seek game - exactly what orienteering is all about.
-
ONE SPORT EIGHTEEN LOGOS.
“Creativity is not a competition.” Autumn Sky Hall

-