noou.design

I just saw my white label design come to life in the most beautiful way ✨
A few months ago, I was working on a tricky challenge: designing a white label e-commerce app for that needed to work for completely different types of clients. The app had to be flexible enough to handle various industries, but still deliver great user experience.

Fast forward to this summer - Denmark's second-largest camping festival used my white label design as their foundation and honestly, I'm blown away by the result.
Their brand team created these gorgeous illustrations and chose such beautiful colors that when combined with my white label app design, it became something special. The Smukkiosk shop went live about a month ago, and festival-goers are using it to pre-order camping gear, book beer tastings, and handle all their festival shopping before Smukfest 2025 kicks off (Aug 3-10).

The whole concept is brilliant - people can order everything they need in advance and just pick it up at the festival. No wonder Preo got their name from "pre-order"!

I love seeing how the same white label app design I built can look completely different depending on the client's brand. This is exactly why I enjoy working on white label projects - creating designs where each client's personality can shine through while keeping the experience smooth and intuitive.

It's one thing to design something that works, but seeing it actually being used by thousands of festival-goers? That's the best part of this job.

About year and a half ago we decided to shift a bit the industries of clients that we work with. We wanted to work with with .... wellness industry, architecture, design, craftsmen, artisans. That is when we got this project - the biggest polish meditation app. Thanks Piotr Grabo for making the connection! We designed completely new UX flows of the app. There were a lot of new functionality to incorporate in new version of the app. And (for us) most important- we designed totally new look and feel of the app. The new UI design was based on botanical illustrations and carefully thought out colour system. We didn't want to flood application with illustrations, and make one for every meditation, course and insight. Because based on research we've done this creates visual clutter.... not very welcomed when it comes to meditation app. We limited the amount of illustration and based design on the specially designed colour system, that is very intuitive for the eye, but very difficult to describe with words :) We will tell You all the bits and pieces more specific in an upcoming case study. We were also responsible for the new website - coming soon. I would like to thank Intů for giving us this opportunity. And also many thanks to http://alergeek.ventures for developing our ideas :) Please feel free to download Intu and test it out ! For iOS users: https://apps.apple.com/us/app/intu-medytacja/id1089142196?ls=1 and for Android users https://play.google.com/store/apps/details?id=com.medyteusz.android