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A few SMS marketing statistics – why SMS Marketing is still effective in 2023?

As SMS marketing is still one of the most powerful sources of engaging customers, we’ve gathered a few statistics that proves its timeless worth:

🔹 less than 3% of SMS messages are considered spam, compared to nearly 85% of emails,
🔹 SMS marketing also has a 9,8% higher click-through rate,
🔹 consumers are 4.5% more likely to respond to brands’ SMS than emails.

SMS marketing is still a great chance to strengthen relationships with your customers.

📚 All you need to know about Big Data – the basics:

▪ What is Big Data: A massive complex data sets that are generated from various sources and grow exponentially with time.

▪ The Three Big Vs: huge Volume, high Velocity, and extensible Variety.

▪ Big Data types: Structured data, Semi-structured data, Unstructured data.

▪ Benefits of using Big Data: Better strategic decision making (by 69%), improved control of operational processes (by 54%) and improved understanding of customers (by 52%) (source: BARC).

▪ Using Big Data increases 8-10% of the profit (source: Entrepreneur Media).

Using analytics in marketing can help optimise marketing output, as companies can always reach customers. How to maximise its potential?

Read our article to:
🔹 Learn about the main benefits of using Big Data in marketing
🔹 See real examples of how companies use it to improve revenue

How using Big Data in marketing increases your company’s revenue? Nowadays, consumers can be reached at all times. Using Big Data analytics in marketing can help maximize your potential output.