WAYF

We’ve changed!

Since our inception as Wayfinding nearly 2 years ago, as we grew, we changed our name to WAYF in an effort to make the brand we build one that’s stronger, unique, memorable, easier for people to connect with.

With the new symbol and the updated visual identity, we hope to remain true to our roots all the while sending a statement out into the world that’s synonymous with our mission. To foster innovation, create contexts where people and ideas are empowered to grow into their boldest, most inspiring, and impactful versions.

We wish for this new identity to proudly represent us for years to come. We wish for it to be an emblem enriching and adorning our content as our values, work ethic, ideas, ambitions, successes, and failures all shine through. We wish for it to continue maturing with us as we find ways to untangle redundant complexities and turn to the simplest solutions, propagating beautiful, humanised, accessible technology.

In the following years, we wish for the WAYF name and symbol to continue propelling from obscurity and anonymity, to becoming known through an authentic online presence for the quality of our work, unparalleled levels of engagement and care of our team, and the ambitious endeavours we take on with our clients.

What do you think about the change?

Cheers, Team WAYF