REX lab

A curved 16-metre LED screen. Live Nintendo. An interactive gift store at the bar.

This was Boomerang's booth at SIGMA Central Europe — Rome, November 2025.

Boomerang didn't come to SIGMA just to be present. They came to build a space people would return to. Not once — throughout the entire day.

Here's what we built together.

The setup

A curved LED screen 16×2 metres wrapping around the perimeter of the booth. Large, smooth, impossible to miss from the aisle.
In the centre — a 2×2 metre screen with a live gaming zone: visitors played sports simulators on console right at the booth. Real competition. Real emotions. Real queue.

At the bar — a mushroom-shaped display with TVs running a live Boomerang gift auction in real time. People watched, engaged, and came back to check the results.

Over all of it — dynamic lighting programmed for key moments: the tennis match, the prize draw, interviews on the stand, musical interludes and performances.

The result
The gaming zone gave people a reason to stop. The gift store gave them a reason to return. The lighting created an atmosphere and moments people wanted to capture.
That's exactly how an exhibition booth should work.

Planning a booth at SBC Summit Lisbon or another iGaming show this season? Drop us a message — let's talk about what will work for your format and audience 👇

AR installation prototype for a museum — built right at home.
Probably the best possible combination of work and passion. As they say, if you do what you love, you’ll never have to work a single day 😉
(Just swipe, too many videos and words)

We’ve always been fascinated by solutions that blend realities. Many of our products are fundamentally built around mixed reality effects — XR zones, for example.

This particular prototype sits within classic AR — but pushed to the maximum:
— larger scale
— higher spatial and object detail
— greater exploratory potential
— stronger visual “wow” effect (which is especially important for marketing purposes)

So what is it exactly?
It’s a virtual space, either pre-created or scanned (as in our case), further refined and enriched with additional compositional objects. The exploration of this virtual world happens through a screen of any size.

During the experiments, we even considered using a transparent glass display — allowing viewers to literally look “through the glass” into the virtual world. Unfortunately, a shaky we**am slightly lowered the overall quality of the prototype 😅

And on a separate note — I’m genuinely impressed by the new capabilities. The flexibility in working with particles is just 🔥

MuseumTech CreativeTech

We’ve created the Rex lab online stage configurator that allows you to:
- choose your stage format
- configure LED screen layouts
- instantly see an estimated rental cost
- submit a request in just one minute

It works on any device and helps you make faster, more informed budget decisions.

👉 Try it now: https://rent.rexlab.pro/

We welcome your feedback and are happy to support you in bringing your ideas to life.

FLO anniversary corporate event in Vilnius

Concept: scout camp.
Our challenge was to integrate five very different event zones into one cohesive experience — and deliver flawless ex*****on across all of them.

Main stage – scout tent:
A 10 m custom-built construction became the architectural centerpiece of the event. Precision was critical: even a 1 cm deviation could compromise the LED setup. The stage base on Layher structures ensured perfect leveling and stability.

The LED was not just a screen — it became part of the scenography:
6×3.5 m display for keynote presentations, +custom LED installation integrated into the front gable, transforming the structure itself into a branded visual element.

A sound system covered 1500 guests, complemented by lighting and haze machines for a striking, sustainable effect.

Reception dome:
Uplighting in FLO’s corporate colors and a distributed sound system kept the audience connected to the main stage.

Chillout zone on the water:
Audio setup with delay adjustments eliminated echo, delivering clean, intimate sound around the bar and bungalows.

Team-building areas:
Independent stations with sound, microphones, and screens supported interactive games and activities without technical barriers.

Afterparty in the ballroom:
We shifted the mood to a club-like atmosphere: powerful sound, dynamic lighting, LED visuals, and full compliance with the DJ’s technical rider.

REXLAB transformed a corporate anniversary into a branded experience that strengthened team spirit and left a lasting impression on both the client and the guests.

💥 Exhibition with Boomerang Partners — done and dusted!
This time, the Rex Lab team took care of all multimedia support for the stand. We provided everything: LED screens, sound system, TVs, touchscreens, and iPads.

🌀 A major highlight was the XR zone — where visitors signed a contract on an iPad and instantly received a personalized photo in the style of a sports ID card, featuring augmented reality effects. Visual elements leapt out of the screen, creating a vivid 3D composition around the person. 🔥

🎮 We also developed an interactive game for lead generation, available both on stand touchscreens and iPads used by promo staff around the venue. The result? 700+ unique leads from a highly targeted audience!

Rex Lab — where tech meets engagement.

Mastercard in the spotlight at the Cybersecurity Conference.

For the brand’s partner zone, we created an XR Reels Zone — and it became one of the most high-tech and engaging highlights of the entire event.

What we delivered:
An XR area with augmented reality, where the visuals dynamically adapt to the camera angle
Videos with a true sense of depth and volume — perfect for Reels and Stories
A fully immersive experience and WOW-worthy content that elevated brand visibility

For our partner, this solution became:
✔️ A powerful tool for audience engagement
✔️ A way to stand out among other exhibitors
✔️ A source of organic promotion

If you’re preparing for a conference or industry event — we’ll help you create a booth that’s not just seen, but filmed and shared.

Ready to discuss the format? Drop us a message.

Maximize your exhibition impact with the power of multimedia.

For our client’s booth, we delivered a full multimedia setup — designed not just to attract attention, but to drive real engagement.

What we provided:
- LED screens — vibrant visuals that stand out from any angle
- Audio system — clear, powerful sound to amplify every message
- Touchscreen display — interactive experience to connect directly with visitors

The result? The booth didn’t just blend in — it became a key attraction on the show floor.

This kind of setup helps:
✔️ Capture attention
✔️ Deliver complex messages with ease
✔️ Stand out among other exhibitors

If you’re planning to exhibit — let’s talk about how technology can elevate your presence.

Message us and we’ll tailor a solution to fit your brand perfectly.