Online Octopus

What do you like to do the most while scrolling Facebook?

Do you watch videos? Read articles? Preview pictures? Or maybe you take part in lives?

It doesn't really matter, because each and every user likes different type of content.

If you want your posts to reach as many people as possible, you should mix the content you share on your Fanpage.

Even if your video from the last reef dive is Hollywood quality I would probably skip it while scrolling, because I don’t really watch videos on Facebook.

But other users do and they might be your customers.

So despite you may see lower reaches under some types of content that you're posting, you shouldn’t stop posting it.

Maybe do it less often but do not quit.

Quitting will mean that you may never reach those users who acutally like videos because they might not be interested in your photos or articles however great those would be.

Normally, when it comes to the content that reaches the highest number of people it goes like this: Lives > Videos > Pictures > Text > Links.

Although as I said before it might be different for each page and niche since everybody is different.

It’s your job as a business owner to know what do your customers like.

How can you check it?

There are two ways and both of them are fairly good.

If your audience is close to you and is engaged you can create a simple poll and ask people what do they want to see on your page.

Second option is to click on your posts history and check what type of content gathered higher number of engagement and reach combined.

Don't care about post that has high reach when its engagement rating is embarrassingly low.

Also! The most important part is that you need to enjoy what you are producing for your fans.

If they like videos the most but your camera records in bad quality and your video montage skills are bad and make you annoyed every time you have to do it, you should think about hiring someone to do it for you.

It may costs you something but it will surely bring you back paying customers.

Whatever you decide to communicate to your audience always remember to mix diverse types of content.

You can even post the same thing but in different types.

One time show some photos from that dive, another time show a video, next ask your customer to say something nice about that dive and record a live or write an article about what you have done underwater and share a link to your blog/webpage.

It may sound like a lot of work, but again, it brings paying customers.

To your success!

All you need to know about hashtags.

Before we start let’s explain what hashtag is.
Introduced by the number sign, or hash symbol, #, it’s a type of metadata tag used on social networks. It’s simply keyword assigned to a piece of information on the internet.

Why should you use them?
It’s even simpler then hashtag itself - It helps you promote yourself and ranks you higher in search engines.

Although!
It’s crucial to use them correctly if you want to GROW
There are tones of useless informations and misconceptions about hashtags, so why would you trust us?

All of our knowledge about hashtags comes from real life experience running dive center’s Social Media profiles
Hashtags work way better on Instagram then Facebook

Yeah. I was surprised too, but actually very few people use hashtags to search stuff on Facebook while a lot of them does it everyday on Instagram. That’s where you should focus on hashtags.

Do they cut your reaches if you use them on Facebook?
Well, it’s hard to say - but for sure they does not help and in longer run probably will affect reaches in rather bad
way.
Don’t use the same hashtags over and over again.

If you do so you will be reaching the same people all the time. There will be very small chance of getting new fans and grow. You need to change couple of hashtags from time to time and put something completely new.
See what’s trending right now.

Before you post something check what are your ideal customers crazy about on that moment in Social Media. Try to relate your content to that so you can hashtag it.
Own a hashtag

Create your very own hashtag (or more if you want and need, but we strongly suggest to start with just one) and use it with your every post - that one do not need to be changed.
Hashtags must be related to what’s in the photo/movie or what’s in description

If you use hashtags that are not related to what you posted sooner or later somebody will report this and you will be flagged as spammer. That will cause HUGE cut of reaches.
Remember that every profile is unique and sometimes what works for one may not work for other, but when it comes to hashtags those five rules always worked for us.

If you liked that please answer those questions in comments:

What are your experiences with hashtags?
Did you face any problems when hashtagging?

DIFFERENT CHANNEL = DIFFERENT CONTENT

Another common mistake made in Social Media management is copy pasting the same content for every social channel your brand run.

Why is that so bad?

There is a reason why there is more than just one social platform, and despite appearances it's very simple. Each channel has its own style and recipients.

Users have different expectations from different channels so they won't be willing to look everywhere at the same things.

There is no such kind of content to fit in on each channel, and even if you could magically find one, people will get bored very quickly because there will be no need for them to look at both (or more) of your channels.

For example - if you have some long article in mind, post it on Facebook. People will surely appreciate your knowledge and valuable content. But on the other hand, if you just made an ass-kicking photo underwater - don't hesitate to brag a bit about it on Instagram.

We are aware that sometimes it can mean more work to do, but first of all - it's worth it, and secondly - it doesn't necessarily have to be something completely different. Sometimes it's manner and way of showing things that's important.

The other way is if you run more than one social channel, you can post things a little bit less often. Also, you can use different channels to "advertise" things from the other of your platforms.

For example, if you have some nice and long video to put on Youtube, you can make a shorter version of it and post it on your FB page and tell people it will be available in full length on Youtube on the next day.

While changing the kind of your content, you should remember about your brand communication strategy. This is the only thing that should stay the same everywhere. ;)