Dvlp Studio

A weird Shopify observation:

A lot of stores are built around what the founder likes…

Not how the customer actually shops.

Founder says:

“Let’s add more sections.”�“Make it feel more premium.”�“Add another animation.”�“Can we fit more information here?”

Meanwhile the customer just wants:

✅ Find the product quickly�✅ Understand it fast�✅ Trust the brand�✅ Checkout without friction

And honestly?
This is one of the biggest reasons some beautiful

Shopify stores still struggle to convert.

Because good stores aren’t built around opinions.
They’re built around buying behavior.

A hard question worth asking:

Are we designing for the founder… or the customer?

💬 What’s the most common founder request you think hurts UX?

Most Shopify store owners optimize the homepage.
Some optimize the product page.

But almost nobody checks the collection page.
And honestly?

It’s often the slowest page on the entire store.

Why?
Because this page quietly does too much at once.

We still see things like:
❌ Loading too many products at once�❌ Heavy product card logic repeated 40+ times�❌ No pagination strategy�❌ Too many filter scripts fighting each other�❌ Variant logic running everywhere�❌ Apps injecting extra requests behind the scenes

The scary part?
Most store owners never notice it.

Until:
→ Mobile feels slow�→ Collection scrolling becomes laggy�→ Bounce rate goes up�→ Conversion quietly drops

One of the biggest mistakes we still see:
{% for product in collections.all.products %}

No limits.
No pagination.

Just loading everything…

Good Shopify development looks different:
✅ Lightweight product cards�✅ Smarter Liquid logic�✅ Proper pagination�✅ Optimized filtering�✅ Fewer unnecessary requests

Because when a collection page is slow…

Every category becomes slower.

And that quietly hurts sales.

💬 What’s the worst collection-page mistake you’ve seen?