GrayFire

http://searchengineland.com/google-attribution-google-stepping-no-one-else-281744

Google Attribution: Is Google stepping in because no one else would? Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.

Use of Ad-Blocking Software Rises by 30% Worldwide People are increasingly using the technology on their mobile devices and computers to block intrusive advertisements while surfing the web.

YouTube + Snap will eclipse TV over the next decade.

https://www.wsj.com/articles/youtube-tops-1-billion-hours-of-video-a-day-on-pace-to-eclipse-tv-1488220851

YouTube tops 1 billion hours of video a day, on pace to eclipse TV YouTube viewers world-wide are now watching more than 1 billion hours of videos a day, a milestone fueled by the Google unit’s aggressive embrace of artificial intelligence to recommend videos.

Launched our new client, Amna's jewelry, yesterday. Love scaling online-sales of our clients.