Rausing Executive Development Centre - REDC, LUMS
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Rausing Executive Development Centre (REDC), part of the Suleman Dawood School of Business (SDSB) at LUMS, is a premier executive education provider empowering leaders and organisations through open enrolment and custom programmes. Strategically placed under the aegis of the Suleman Dawood School of Business at LUMS, Rausing Executive Development Centre began as a center of excellence with an aim
Financial decisions are no longer the sole responsibility of finance professionals. Every manager, regardless of function, influences profitability, resource allocation, investment decisions, and organisational performance through the choices they make every day.
The Finance for Non-Financial Managers programme at the Rausing Executive Development Centre (REDC-SDSB), LUMS equips managers and business leaders with the financial knowledge and analytical skills required to make informed, value-driven decisions. Through an intensive experiential learning journey, participants develop the ability to interpret financial statements, analyse cash flows, evaluate investment opportunities, understand valuation concepts, assess financial performance, and strengthen the link between business strategy and financial outcomes.
The programme enables participants to move beyond financial literacy and develop financial confidence—empowering them to engage effectively in strategic discussions, optimise resource allocation, evaluate business opportunities with greater rigour, and make decisions that contribute to sustainable organisational growth. Because stronger business decisions begin with a stronger understanding of finance.
Programme Director: Dr. Syed Mubashir Ali
Learn more: https://redc.lums.edu.pk/open-programs/finance-for-non-financial-managers?poid=1503
High-performing organisations are built by professionals who understand that exceptional results are never achieved by individuals alone. They are created by teams that trust one another, communicate openly, embrace diverse perspectives, and remain aligned around a shared purpose.
The Building High Performance Teams programme at the Rausing Executive Development Centre (REDC-SDSB), LUMS equips managers and leaders with the practical tools to transform groups into cohesive, resilient, and high-performing teams. Through immersive simulations, experiential learning, and real-world business cases, participants learn to strengthen collaboration, manage cross-functional team dynamics, navigate conflict, influence without authority, foster innovation, and build a culture of accountability and sustained high performance.
The programme enables leaders to move beyond managing people to unlocking collective performance—creating teams that communicate effectively, adapt to change, solve complex problems, and consistently deliver superior organisational outcomes. Because sustainable competitive advantage is built not only on great strategy, but on teams that can execute it together.
Programme Director: Dr. Arif Nazir Butt
Co-Programme Director: Dr. Muhammad Abdur Rahman Malik
Learn more: https://redc.lums.edu.pk/open-programs/building-high-performance-teams?poid=1502
07/07/2026
The Marketing Strategy: Transforming for the Digital Era programme concluded successfully at the Rausing Executive Development Centre (REDC), LUMS, bringing together marketing leaders and business executives to strengthen their ability to create customer-centric strategies and build sustainable competitive advantage in an increasingly digital marketplace.
Led by Dr. Adnan Zahid, alongside faculty Dr. Moeen Naseer Butt and Mr. Badar Khushnood, the programme provided participants with an immersive learning experience covering the core elements of marketing strategy, branding architecture, digital marketing strategy, AI-fuelled marketing decisions, and strategic marketing simulations. Through case discussions, simulations, and experiential learning, participants explored how organisations can anticipate customer needs, respond to evolving market dynamics, strengthen brand positioning, and develop integrated marketing strategies that drive long-term business growth.
The programme challenged participants to move beyond tactical marketing and adopt a strategic perspective that aligns customer value, brand leadership, digital transformation, and competitive positioning. Executives leave equipped with practical frameworks to make more informed marketing decisions, leverage emerging technologies, and develop strategies that create lasting value for both customers and organisations.
At REDC, we continue to develop leaders who can transform market insight into strategic action and sustainable business success.
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Sector 'U', Defence Housing Authority
Lahore
54792
Opening Hours
| Monday | 08:30 - 17:00 |
| Tuesday | 08:30 - 17:00 |
| Wednesday | 08:30 - 17:00 |
| Thursday | 08:30 - 17:00 |
| Friday | 08:30 - 17:00 |
