Paper House

May every day of the new year glow with cheer, happiness, health and prosperity for you and your family. Kingston College wishes everyone a very safe and healthy new year!

There are 2 types of designers:

1. A designer who designs for the sake of designing
2. A designer who designs to simplify lives of people

Be the second one!

Marketing is about values!

Yes, you've heard it right. We're here on this earth for a limited amount of time. And the world we live in is very noisy. No one cares about what you've got to offer.

So, we have to be very careful about what we're investing in. If you're targeting everyone, you're targeting no one. You have to be very peculiar about the kind of people you want to work with.

Branding is about values and communicating your values through visual aspect and any other form of medium.

Once your values match with the ones having same values. Boom, there you go, you've got what you were looking for.

Branding is not about logo, business card, design, aesthetics. It's about the perception people have about you. And branding is not something you create. It's what people do that for you.

Once you're clear about the fundamentals, you'll be going somewhere. Getting clear on your positioning is the core without which you can't move forward.

Tell us your ideas and we'll help you translate your ideas in real world with tangible results.

In a world where everyone wants to be an entrepreneur, we need to rethink about the core of what is it all about.

Entrepreneurship is not anything tangible notion that you want to achieve. It's about seeing things from a place of abundance instead of scarcity.

It's about finding new ways to sell your product/service. So in it's essence, it's all about innovation.

It's about creating new markets instead of going in spirals of typical marketing structure. It's about constant experimentation of trying new things.

If you can't afford to burn the blueprint in your head of how things should work. You can't try new strategies in marketing.

Marketing and entrepreneurship are deeply linked to each other. Once you start seeing things from a lens of entrepreneur mindset. Things will be changed!

We're living in an era where it's so transparent and easy to connect with your ideal customers.

Yet so many of us don't put their strategies in place to get the desired ROI. When you create any piece of content, you're not only creating the content but you're making a difference in someone's life.

That is what we believe that brings us together. We believe in the power when people come together to make beautiful things happen.

It's not just about connecting with your ideal customers. But building amazing relationships where we can lift each other.

If you're confused about the content strategy, say hello to us and brainstorm it together to get you there!