Falcon Ecom

Hello everyone : )hope all are doing well. Let’s discuss different structure of PPC Campaigns:

▪𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐜 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬:
Automatic Campaign is where Amazon decides when to display your product ad based on the keywords identified from the title, description and other sections from your product listing.

▪𝐌𝐚𝐧𝐮𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬:
The seller manually defines the keywords and the bid rates in manual campaigns,
Depending on the keyword match type the product ad is displayed for the search term.

✔ 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠:
You target different short & long tail keywords in exact, broad and phrase campaigns.

1) 𝐄𝐱𝐚𝐜𝐭 𝐦𝐚𝐭𝐜𝐡 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠:
These campaigns are used to target such search results that match the exact word or phrase specified in the keyword. They offer the most precise targeting, ensuring ads are shown only when the search query exactly matches the keyword.

2) 𝐏𝐡𝐫𝐚𝐬𝐞 𝐦𝐚𝐭𝐜𝐡 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠:
This targeting allows prefixes or suffixes to get added in your targeted keyword, but do not disturb the sequence of your targeted keyword. Such campaigns provide flexibility in reaching a broader audience but may result in less relevant traffic compared to exact match.

3) 𝐁𝐫𝐨𝐚𝐝 𝐦𝐚𝐭𝐜𝐡 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠:
It’s called “broad” because it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword.

✔𝐀𝐒𝐈𝐍 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠:
You target ASINS of your competitors who are selling relevant product but you offer good quality and cheap price than your competitor.

Feel free to ask your questions relevant to PPC in comment section, thanks!

Regards☀
Nosheeza M.

Guide to Trademark Registration

In today's competitive marketplace, a strong brand identity is crucial for businesses of all sizes. A trademark serves as a recognizable symbol that distinguishes your products or services from those of your competitors. Registering your trademark grants you legal ownership and exclusive rights to use that mark within a specific category. This article will guide you through the essential steps of the trademark registration process.

1. Conduct a Trademark Search

Before investing time and resources into registration, it's vital to conduct a thorough trademark search. This search helps determine if identical or confusingly similar trademarks already exist for the goods or services you offer. The national trademark office or reputable online databases can be used for this purpose.

2. Identify the Trademark Class

Trademark registrations are classified according to the types of goods or services they represent. National and international trademark offices use a classification system to categorize trademarks. Identifying the correct class ensures your trademark is protected within the relevant category.

3. Prepare the Required Documents

The specific documents required for registration may vary slightly depending on your location. However, they typically include:

A completed trademark application form
A clear representation of your trademark (logo, slogan, etc.)
Details of the applicant (business or individual)
A list of goods or services associated with the trademark
Application fees
4. File the Trademark Application

Once you have assembled the necessary documents, you can file your trademark application with the appropriate trademark office. The application process can be completed online or through traditional mail.

5. Examination and Publication

The trademark office will examine your application to ensure it meets all the legal requirements and avoid conflicts with existing trademarks. If no issues arise, your trademark will be published in an official gazette for a set period to allow for potential oppositions from third parties.

6. Registration and Maintenance

If no oppositions are filed within the designated timeframe, your trademark will be registered. Trademark registrations typically have a validity period, and renewal procedures are required to maintain protection.

Hello Everyone👋, today my topic is:
𝐇𝐎𝐖 𝐓𝐎 𝐀𝐕𝐎𝐈𝐃 𝐀𝐌𝐀𝐙𝐎𝐍 𝐀𝐂𝐂𝐎𝐔𝐍𝐓 𝐒𝐔𝐒𝐏𝐄𝐍𝐒𝐈𝐎𝐍:

• All information should be 🆄🅽🅸🆀🆄🅴 with every other account including ID Documents, address, phone number, Charge and deposit method.

• Do not use any information such as 𝐂𝐇𝐀𝐑𝐆𝐄 𝐌𝐄𝐓𝐇𝐎𝐃 that relates to a PREVIOUSLY DEACTIVATED ACCOUNT while creating a new one.

• Do not use two main accounts on same PC. You can use same PC for a child account but you must use 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐦𝐚𝐜𝐡𝐢𝐧𝐞𝐬 to operate each main account.

• Do not sell 𝐜𝐨𝐮𝐧𝐭𝐞𝐫𝐟𝐞𝐢𝐭 𝐢𝐭𝐞𝐦𝐬 on your account. Amazon will keep investigating in future time, so if you had sold such products in past, your account can still be suspended.

• Don’t take access from all clients on single 𝐞𝐦𝐚𝐢𝐥 𝐚𝐝𝐝𝐫𝐞𝐬𝐬. In case, you are providing services to multiple accounts, don’t take access from all clients on single email address. INSTEAD; you may operate each account on separate VPS.

• Do not buy an 𝐨𝐥𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭. Purchased accounts can get deactivated for their history and also if the seller uses same details for some other account.

• Do not activate 𝐨𝐭𝐡𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞𝐬 unless you are selling there. Activating other market places can put your account at risk as it comes with the policies and restrictions of that respective marketplace.

• Do not start 𝙁𝘽𝙈 on a NEW ACCOUNT. You must build good history of FBA before starting FBM on your new account.

• Don’t 𝗹𝗶𝘀𝘁 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 that you don’t have invoices of. Amazon requires invoices of your listed inventory and can suspend your account if you don’t have invoices for it.

• 𝗠𝗘 𝗧𝗢𝗢 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 TO BE COMPLETED ONLY WHEN YOU ARE READY TO SELL. Only complete the listing process of ASIN that you actually have. You can enter ASIN in ADD PRODUCT TAB to check credibility.

• Do not provide 𝗜𝗗 𝗰𝗮𝗿𝗱 to get child access from international clients. In order to get child access from an international client, you must provide your 𝗽𝗮𝘀𝘀𝗽𝗼𝗿𝘁 instead of your ID Card.

• Do not buy Direct ASINS from 𝟛ℙ𝕃. In order to buy from 3PL, you must keep track of the supply chain and get invoices for it.

Regards
Nosheeza

Hello Everyone👋 hope you all are doing well!

𝑳𝒆𝒕’𝒔 𝒅𝒊𝒔𝒄𝒖𝒔𝒔 𝑩𝒂𝒔𝒊𝒄𝒔 𝒐𝒇 𝑷𝑷𝑪

𝑷𝑷𝑪 :
Sellers on Amazon pay an advertising fee to promote their listings in the marketplace. Each time a customer clicks on your listing, your budget is reduced. In simple terms, you pay every time when someone clicks on your listing.

𝑩𝒊𝒅:
A bid is the amount you're willing to pay for a click on your ad. While Amazon suggests bids when creating a campaign, it's essential to apply an appropriate bid based on your budget and goals.

𝑩𝒊𝒅𝒅𝒊𝒏𝒈 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚:
Amazon automatically adjusts your bid based on the chances of sales and conversions, aiming to help you maximize growth while minimizing unnecessary spending.

░░░ T𝒚𝒑𝒆𝒔 𝒐𝒇 𝒔𝒑𝒐𝒏𝒔𝒐𝒓 𝒂𝒅𝒔:░░░

𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬:
• No need of Brand Registry
• Promote your product to customers actively searching with related keyword or viewing similar products on amazon.
• It appears on product detail pages, typically at the top, middle, or bottom of the search results page.

𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐁𝐫𝐚𝐧𝐝:
• Brand Registry is Must
• Promote your Brand & its top notch products to the customers.
• It appears prominently at the top of search results, showcasing a brand logo, headline, and multiple product listings of that brand.

𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐃𝐢𝐬𝐩𝐥𝐚𝐲:
• Brand Registry is Must
• Helps in growing your business by reaching relevant audiences on and off amazon.
• Appears on product detail pages under buy box, customer reviews, shopping results, and more, often as banner ads or related product placements.

Regards,
Nosheeza
Team Falcon ecom✨

Understand barcode in easy words..