DigEcom

The luxury company debuted its first marketable NFTs, a fresh assortment of "physical-digital" or "phygital" Treasure Trunks. The €39,000 ($41,700) trunks serve as a digital key that gives owners access to upcoming Louis Vuitton goods and events.
Throughout the year, these rare goods and experiences will be made available.
The Treasure Trunks is a departure from Louis Vuitton's prior offering of NFTs in Louis the Game, a free-to-play activity that informs players about the heritage of the luxury label.
The initiative, called Via—the Latin word for road—as part of the premium brand's new effort aims to link customers with upscale goods and experiences!

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Meta, formerly known as Facebook, has announced that it is winding down its efforts in the NFT space to focus on other elements of its business.

NFTs, or non-fungible tokens, have gained a lot of attention in recent years as a way to represent ownership of unique digital assets, such as art, music, and videos. Meta had been exploring ways to incorporate NFTs into its platforms, including Facebook and Instagram, with a number of test projects in the works.

However, according to Meta's recent statement, the company has decided to shift its focus away from NFTs and towards other areas, such as the metaverse and virtual reality.

This decision is not entirely surprising, as the NFT market has seen a significant slowdown in recent months, with many speculators losing interest and prices dropping. Additionally, there has been increasing scrutiny of the environmental impact of NFTs, particularly in terms of the energy consumption required for their creation and maintenance.

Meta's decision to pivot away from NFTs and towards other areas of its business reflects the company's ongoing effort to stay at the forefront of emerging technologies and trends. While NFTs may have lost some of their luster, the metaverse and virtual reality are still seen as areas with significant potential for growth and innovation!