FBA Raiser

This issue will show you 3 insanely profitable (and overlooked) products to sell on Amazon.

When it comes to selling on Amazon, there's 2 types of products:

-CRAZY

-UNCRZAY

Crazy products:

-cosmetics
-electronics
-groceries

They're high volume, easy to source and have solid margins.

But what about the uncrazy products?

Things like:
-door hardware
-paper towel dispensers
-disposable gloves

In my experience, these uncrazy products are:

-more profitable
-less competitive
-have a longer life cycle

Here are 3 of them that I've personally LIKE.

Source these ASAP (they're crazy profitable):

1) Foreign snacks
-Japanese snacks
-Hispanic snacks
-British snacks

There's huge demand for these brands in the US.

Buy them from distributors or importers.

2) Water filters

My most profitable brand direct account is with a water filter brand.

A few reasons I love water filters:
​
-they need to be replaced (many repeat buyers)

-high sale price ($200+ for some brands)

-light weight, easy to ship

3) Boot dryers

One of my most profitable all-time products is a boot dryer.

These tend to do best during the colder months (Q1 and Q4).

Find a reseller friendly boot dryer brand and start sourcing!

~
Arman

This issue teaches you my entire product research strategy.

Here's the exact process I (and my team) use to evaluate wholesale leads:

1) Current buy box price

For me to consider buying a product, it must be profitable at the current buy box price.
This one is simple.

2) Average buy box price

If it's profitable at the current price, next I need to make sure it's profitable at the average price(s).
I like to look at the 90 and 180 day average buy box prices according to Keepa.

This can be found in the Data tab of Keepa
If I can be profitable at the average prices, it's a much safer investment.

3) New offer count

Next I want to check the new offer count (again, according to Keepa).
If the new offer count is increasing, that tells me that the buy box price is likely to come down (supply & demand).
If the new offer count is steady (or even decreasing), I can expect the buy box price to hold steady or possibly even increase.

The new offer count is the bottom of the 3 Keepa graphs

4) History of IP issues

Next I want to know if the brand (or more specifically, this ASIN) has a history of IP complaints or issues.
The easiest way to tell is by using a tool like IP Alert.
IP Alert will flash a warning on the screen any time you're looking at a listing for a brand that's likely to file IP complaints.

Another way to tell is when the new offer count takes a nosedive for no particular reason.
The sudden decrease in new offer count is likely due to the brand issuing IP complaints to multiple sellers

5) Estimated monthly sales

Next it's time to determine how many units we want to buy.
When testing new products we like to purchase 30 days worth of inventory.
To get a rough estimate, we look at the estimated monthly sales according to SellerAmp.
The SellerAmp Chrome extension shows us an estimated number of monthly sales
Next we take the estimated monthly sales and divide by the number of competitive sellers.
Competitive sellers = FBA sellers priced within 2% of the current buy box.
So in this example, there are 2,270 estimated monthly sales and 7 competitive sellers.
2,270 / 8 (we divide by 8 since there are 7 competitive sellers + us) = roughly 284 units per month
So our test order would be between 250-300 units.

Hi All,

The chances of SEA Shipping rates to be increased by almost 100% from January due to the current Red Sea situation, attacks on vessels are underway that is causing shipping companies to use a different and a longer route (safe enough).

It might affect everything in the coming weeks and months.

Prepare yourself accordingly for the next quarters.

Thanks!

I believe CTR (Click Through Rate) is the most important thing to focus on with your Amazon business in 2023. While Amazon has not disclosed the exact details of its search algorithm, it is easy to believe that CTR can be a significant factor in determining the visibility and ranking of products within Amazon's search results. The underlying principle is that higher CTR indicates a higher level of user engagement and satisfaction with a particular search result, suggesting its relevance and quality.

⭐Improved Rankings: If a product listing consistently receives a high CTR compared to other listings for the same search query, Amazon's algorithm may interpret this as an indication of relevance and quality. As a result, the listing may be rewarded with improved rankings, leading to increased visibility and potentially more sales.

❓How could Amazon figure out which product has a higher CTR, since the higher up in the SERP the more likley it will get a click? A/B Testing.

⭐A/B Testing: Amazon may use CTR as a metric to conduct A/B testing on different search result variations. By analyzing the CTR of different product listings, Amazon can determine which variations are more appealing to users and adjust the rankings accordingly.

❓What does higher CTR lead to? Higher Conversion.

⭐Organic Boost: A high CTR can lead to increased organic visibility. When users click on a particular product listing and proceed to make a purchase, it signals to Amazon that the listing is relevant and valuable. Consequently, Amazon may give the listing a boost in organic rankings to expose it to more potential customers.

❓How do we measure CTR?

⭐The Search Query Performance Report. I like to call this the ICAP report because it tracks Impressions, Clicks, Add to Carts, and Purchases. CTR is a performance metric that Amazon sellers and advertisers can monitor and optimize. By analyzing CTR data, sellers can refine their product titles, descriptions, images, and other elements to improve their click-through rates and, ultimately, their SEO performance.