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Marketing Defined:

People think of marketing as just selling and advertisement, in-fact these are just the tips of iceberg.
In the new sense, marketing is to satisfying customer needs by providing them superior services.

Peter Drucker says “The aim of marketing is to make selling unnecessary”
What I have perceived from this definition is, to provide so much customer centric superior services that customer himself come to purchase your product.

“A set of marketing tools that work together to engage customers, satisfy customer needs and build customer relationships.”

Another definition is “the process by which companies engage customers, build strong customer relationships and create customer value in order to capture value from customers in return.”

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