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Google is putting the hammer down on barnace/parasite SEO

The Site Reputation Abuse Penalty and How to Deal With It - SearchWorks.PH When Google incorporated the Helpful Content Update (HCU) into its core ranking algorithms last March, it was pure carnage. Some sites lost as much as 80% of their organic traffic and it was all that SEOs could talk about for weeks. That’s why most of us can be excused if Google’s announcement t...

New on our higher-level SEO series:

Showcasing Expertise for More Effective SEO - SearchWorks.PH If recent developments in Google’s ranking algorithms have taught us anything, it’s the face that Experience, Expertise, Authority and Trustworthiness (E-E-A-T) should be at the heart of any legitimate SEO strategy. As stated in the search engine’s Quality Rater Guidelines, these elements draw...

User engagement was one of the key talking points from the recent Google API leak. Here's how you can improve your engagement signals en route to better search visibility:

Improving User Engagement Signals for Better SEO - SearchWorks.PH If there was one major finding in the May 2024 Google API leak, it was that user engagement signals apparently play a major role in how well a webpage ranks on the SERPs. While the Big G has denied using this data in the past as a ranking factor, SEOs have long suspected that a

How to Showcase Experience in Your Website for Better E-E-A-T

How to Improve Content Experience for Better SEO - SearchWorks.PH The March 2024 core algorithm update and the arrival of AI overviews shook up the SEO community’s long-held beliefs on what it takes to gain prominence on Google’s SERPs. From November to April, Google upended how its rankings work, prioritizing webpages that its updated algorithms perceive t...