Mede Graphic Design

Saijai Homecare. Brand Identity. Thailand

“Light and Premium” - Our recent work for Saijai Homecare, Thailand’s premium on-demand homecare and hospitality service, is a product of a smooth collaboration with the company’s design and managing team. The goal of the new brand identity is to implement visual organization by focusing on the essential elements needed to express Saijai’s premium services.

The old logo is restructured for consistency while retaining familiarity. The “swift” ends of the type mark are used as a visual element to create the rest of the brand’s visuals. A shape that represents Saijai’s commitment to top-notch homecare.

Saijai Homecare employs and connects gig workers to their on-demand service platform. After a series of trainings, securing insurance, and acquiring benefits, the workers are inducted into Saijai Givers - a community of empowered homecare providers. The Givers are represented in Saijai’s new branding as characters that express their actual warmth, confidence, and professionalism.

Sai Jai in Thai language means “care from the heart”

Seven & Earth. Brand Identity

Seven & Earth advocates for “small lifestyle changes every day” through products that promote environmental protection and sustainability. The brand wanted to connect with urbanites and build a community that fosters environment-conscious living. The identity design focused on providing flexible visual space for an array of products and information. Different Earth environments like the forest, beach, and ocean are the inspiration for the color schemes.
store &earth

Letratu Architecture Photography Seminar. Event Branding

The solarized treatment for the main image represents the seminar’s subtitle “The word of the stone and the light”, focusing on how the physical, in this case, a building, is revealed and understood through light. An unnamed old building from the attendee’s downtown area is the subject of this treatment to underline the role of photography in the “appreciation, preservation, expression, and imagery for Filipino architecture; and the undertakings of the profession as a whole.” ()

TTAG Ltd. Contractor. Website Design

TTAG Ltd. is a company based in Renfrew, United Kingdom specializing in scaffolding and brickwork.