Graphic Freelancing

LANDING PAGE VS FUNNEL

Funnels and landing pages are both essentials in generating leads, however, they serve a different purpose in different stages of a customer’s sales experience.

Most people confuse one with the other, but in reality, there are fundamental differences between the two marketing tools.

Landing page:

A landing page is a stand-alone web page created specifically to welcome traffic sent by online advertising campaigns, including social media and email marketing initiatives etc.

Dedicated for a particular product or service with a single Call To Action(CTA).

Sales funnel:
A sales funnel on the other hand is made up of many web pages that direct a customer towards his final sales decision.

Each page in a funnel is an opportunity to sell additional products or services. YOU CAN HAVE MULTIPLE CTAS FOR DIFFERENT PURPOSES.

Which one to use for your business?

Choosing between a funnel and a landing page largely depends on your type of business or products/services.

If your business has a lot of complementary products and services, and you want to offer them in a single campaign, using a funnel would definitely the best choice.

If you only want your customer to make a single decision (maybe signing up for a seminar or buying a single product), a landing page would give you a best and quicker result.

STILL NOT SURE WHICH YOU SHOULD USE? Drop a query in comments.

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WHAT IS A/B TESTING OF LANDING PAGE?

A/B testing is the method of exploring two or more variants of a page to see which one performs the best. The page traffic is divided into different versions of the pages to see which one works beneficially in terms of click-throughs and conversions. The best results are accomplished by carrying out a series of test in order to provide the right content to your visitors in an acceptable form.

WHY YOU SHOULD RUN A/B TEST?

For higher conversion rates:
If you’re not getting enough conversions, maybe you need to switch up your messaging, call to action, images, or something else entirely.

Understand more about your visitors:
You get to know what elements really click with your audience and which don’t. Changing just one word in your CTA may get you more clicks.

WHAT TO TEST ON PAGE?

THE LAYOUT:
You can put your copy on the right or left of the main image. This simple change may have a great impact on the visitors. Play with short or long copy, bullet points or paragraphs.

THE OFFER:
Changing up your offer will tell you a lot about what your audience wants. Maybe your visitor exchange their emails for an explainer video or an interactive infographic.

The call to action:
You can fine-tune your CTA like:
Background and font color,
Font style and size,
CTA copy,
CTA position on the page.

ARE YOU IN THE PROCESS OF TESTING? Share your valuable comments.

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WHY LANDING PAGE IS SO IMPORTANT?

ARE YOU TESTING YOUR LANDING PAGES? Let me know if you have any questions.

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What is a landing page?

A landing page is a standalone webpage designed to achieve the goal of a marketing or advertising campaign.It is a page where a visitor lands after clicking a link in emails, or a n online advertisements.

Unlike webpages which has many contents on it, the landing page focuses on a specific content.Websites have many links on them whereas a landing page uses one link related to the topic which in turn drives visitors to take action.

Types of Landing pages:

Lead generation page
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Uses a form to collect names, emails, phone numbers of the visitors who are interested in the service also called a lead capture form.Visitors get a free copy of the ebook or watch a video course in exchange of their contact information.

Video landing page
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Uses videos as the key content to help visitors know more about the product or services offered. Often used t drive traffic to free webinars so to help visitors in taking a buying decision.

Product Landing page
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Making visitors know about the usefulness of a product. The goal is to educate them with new features.Visitors get a visual idea of the product.Often presented with social proofs, FAQ's to improve conversions.

Found this helpful? See you in the comment section.

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