Pixie Creative Production

🔊It’s no secret that product videos can increase sales conversions on your website. If a picture is worth a thousand words, videos are equivalent to a full textbook or novel. The great thing about videos is not only can they demonstrate your product — you can use them for other online marketing to drive traffic to your site.

Here are 7 tips for creating good quality product videos:

📽Plan out your video first.
-It’s a good idea to write a script of the most important features and benefits of your product video. Read it aloud and time yourself.

📽Keep it consistent across all videos
- Hence, the backdrop and lighting. If demonstrating products, use a table with a white sheet over it and ensure your area is well lit. Just like “branding” your business.

📽Use a tripod for recording at all times — this includes recording a person talking or demonstrating products. It helps eliminate camera shakes and other distracting movements which can be hard to edit out or mask with filters and effects.

📽 “Static Zoom-in” on products to show their details - keep each shot static and tight to each detail or product feature you want to show.

📽Practice to see what works best and what doesn’t work — Don’t be afraid to experiment until you have some experience. Once you get into shooting your first couple of videos, editing them, and finalizing them - you can refine your work both during shooting and in editing.

📽 Create different file folders for each digital video set/product you are demonstrating. This helps during editing and organization.

📽 Editing — Don’t be afraid to condense, scrap shots or shoot again. What you’re trying to do is make the best of your video recordings and blend them together to tell a good product story.

Sourcehttps://www.shopfactory.com/contents/en-us/p1044.html

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