Creativesource_Ph

Do you have a big task ahead? Start by making your bed tomorrow.

http://www.businessinsider.com/navy-admiral-william-mcraven-commencement-speech-always-make-your-bed-2016-2

This admiral's inspiring speech will convince you to make your bed every morning VIDEO: Your mother was right.

Innovation is often hinged on creativity. But value innovation, that kind of innovation that truly impacts, heavily relies on data. What innovative ideas have you been brewing lately?

http://www.fastcompany.com/3055894/most-innovative-companies/what-buzzfeeds-dao-nguyen-knows-about-data

What BuzzFeed's Dao Nguyen Knows About Data, Intuition, And The Future Of Media To understand what makes BuzzFeed tick, you need to know how Dao Nguyen thinks about data.

A little psychology in your "way of doing things" for the customer, goes a long way. :)

http://www.esquire.com/food-drink/drinks/a26332/why-starbucks-spells-name-wrong/

We Finally Know Why Starbucks Spells Your Name Wrong Mystery solved, everyone.

It's easy for marketers to think that reaching a bigger market is the key to earning more. So they do "sub-brands" and spin-offs of original, niche brands. Guess what? Brands end up losing more in the process. Here's why.

http://www.inc.com/lisa-hendrickson/learn-from-michael-kors-branding-mistake.html?cid=cp01002fastco

What You Can Learn from Michael Kors's Branding Mistake Lisa Hendrickson, founder of Spark City, explains why you should think twice before expanding your brand.

Apple and Starbucks have succeeded to be embedded in our lifestyles. How did they do that? Interesting read here.

http://www.fastcodesign.com/3055704/what-apple-and-starbucks-taught-me-about-building-a-brand?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcodesign&utm_content=feedburner

What Apple And Starbucks Taught Me About Building A Brand Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company's second golden age.

Do you think reverse psychology for a campaign advocacy would work in any country?

Check out Creative Source's favorite "reverse psychology" campaigns.


http://creativesource.com.ph/campaign-marketing-a-game-of-reverse-psychology/

Campaign Marketing: A Game of Reverse Psychology? « CreativesourcePH Here are our top two favorites–the “positive side promotion” on a usually badly perceived thing; and the “negative side promotion” of something that is considered to be a “right.” Click the underlined links to show the brilliantly conceptualized videos.

Two noteworthy things about this post:
1. The Japanese people are most concerned about their "tatamae" so they may not be very transparent about their emotions. So how could one "decipher" consumer behavior then?
2. It's sweet to know that some businesses still take time to get in touch with their customers the "POSTCARD WAY."

http://creativesource.com.ph/biz-in-japan-the-traditional-kasutera-cake/

Biz in Japan: The Traditional Kasutera Cake « CreativesourcePH “Emotion – once a largely ignored field of cognitive psychology – has become accepted as a major spring of consumer behaviour. So much so, that many advertisers now view the creation of emotional engagement as their primary objective.” –David Penn, Conquest Research