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Space

To bring the identity into physical form, we worked with led by Arts Serrano. They translated the brand into spaces that feel modern, vibrant, and relatable. A key consideration was modularity. Most arcade and amusement spaces serve as containers for a variety of gaming machines, and the design needed to accommodate this while remaining flexible. Branded elements were created to be reusable across different shops, pop-ups, and future locations.

Each shop is designed as a fun-filled environment, offering new discoveries through games, characters, and details that carry the brand’s playful language.

We hope visitors enjoy these spaces as much as we enjoyed shaping the brand behind them.

Design and Renders:
One/Zero Design

The studio was commissioned by World of Fun (WOF) to lead its rebrand. Once a humble arcade, WOF has grown into one of the Philippines’ premier entertainment brands, with branches nationwide. Known for its lively atmosphere and family-friendly experiences, WOF continues to promise moments of joy for all ages.

Design Intention
Our goal was to refresh WOF’s identity and characters while staying true to its audience. The new brand language is built around playfulness, energy, and inclusivity. It is designed to resonate across generations.

At the heart of the rebrand is the idea of being “fun-filled.” Each WOF shop is packed with games, surprises, and shared experiences. We wanted the identity to reflect that sense of fullness, with something joyful always waiting inside.

The logo and brand elements take cues from stuffed toys, balloons, and vinyl textures. These forms suggest softness, volume, and delight. Loops, strokes, and squiggly lines add movement and visual energy. These elements extend into the redesigned characters and other brand assets.

Lockup
The main logo is a custom wordmark contained within the WOF shape. Its lettering balances freshness with approachability. Recurring loops and rounded motifs reinforce the brand’s playful spirit and the idea of being filled with fun.

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We enjoyed designing the signage and wayfinding for Kapihan's new shop. This lightbox signage appears ordinary from the side, but reveals the shape of a house when viewed from a different angle.

Pls visit in London 🇬🇧