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What's the secret to coming up with good ideas? For innovator and educator Jeremy Utley, it's about generating as many as possible.

Utley says very few problems we face in business or in life have a single right answer.

All ideas—the good, the bad, and the ugly—are "a necessary input to an innovation process" and an essential step in getting to solutions that will actually work.

❗Our brains have a tendency to fixate on the first solution that comes to mind. Yet the best ideas don't come first.

❓How can we focus less on finding the "right" answer and open ourselves up to more innovative ideas?

💎Shift your mindset and say, "Instead of looking for the right answer, I'm trying to generate as many possible answers as I can."

💎Practice every day.

💎Push on and attempt to think of as many as you can, and do it regularly.

"You're retraining your tendency to fixate on the first thing you think of. And if you solve the problem? Great. If you don’t, you’re building the muscle."

It's a technique Utley calls the Daily Idea Quota, in which practitioners try to articulate a problem they’re trying to solve in their work and come up with multiple ideas rather than the "right" idea.

Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

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Original research from CoSchedule shows that marketers who set goals are 376% more likely to report success than those who don’t.

🎯These marketers are more successful than those who don't set goals because they decide to do something and then follow through by taking the necessary actions to make it happen.

❓How are you achieving your goals this year?

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The kind of copy you introduce into your marketing sets the stage for success or failure.

💎Work on writing short copy.

❓What's one tip you'd share?
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Create a lead magnet on a topic your target audience is interested in and wants to learn about to have a higher chance of converting them into customers.

Keep your lead magnet short and sweet. Remember,

"Human beings do not buy the best products and services. They buy the ones that they can understand the fastest." (Donald Miller)

It should have both high perceived value and high actual value and should demonstrate your unique value proposition to turn leads into customers.

What is your favorite type of lead magnet for your business?

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These common mistakes could be costing you customers. Knowing what not to do helps us make sure we stay on the right track so we can have fewer setbacks.

Have you ever done any of these?🤔

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