its operations in Cebu and in 1950, Enrique opened a retail store, selling frames, lenses and musical instruments at P. Gullas St.: De Los Reyes Optical & Music Supply. Husband and wife attended to the customers personally. Over the years, the customers became close friends and loyal patrons. Meanwhile, Enrique de los Reyes became a Cebuano, by choice. Only child, Sally Rufina, wanted to take up Medicine but was persuaded by her parents to shift to Optometry. They wanted her to learn to love the profession which she did, so much, she graduated with honors from Centro Escolar University and topped the Optometry Board. Soon after Dr. Sally de los Reyes later married marketing man (a MICAA star player) Antonio Lyon de las P***s. They have three intelligent sons who are all into optometry, ensuring Enrique de los Reyes' love of the profession in the third generation. Eldest son, Dr. Glenn Mark Anthony, graduated summa cm laude from Cebu Doctors College of Optometry (now Cebu Doctors University). He placed 5th in the 1988 Optometry Board Exam. He is also an Ophthalmologist and placed 3rd in the Philippine Board of Ophthalmology. He holds the distinction of being the first Filipino member of the Contact Lens Society of America. Second son, Dr. Jose Enrique, also graduated with honors from Cebu Doctors College of Optometry and was a board topnotcher. He was also a Leadership Awardee. He married a classmate, Dr. Jill Johns (a Filipino-American), increasing the number of optometrists in the family. When Enrique passed away in 1977, Dr. Sally took over management of the clinics. The De Los Reyes main branch in Colon was just finished. At Par With The World's Best
Dr. Sally asked the help of her very supportive husband and they decided to restructure operations. Tony's focus was to widen the selection of eyewear available in the clinics. With his network and socio-civic involvements, the clinics slowly captured the upscale market without losing the original thrust of making available quality eyeglasses to all people of all walks of life. To date, De Los Reyes Optical regularly participates in Charity Clinics. When the sons have taken over, state-of-the-art equipments have become the order of the day. They go to various trade fairs and seminars in the Asian region and in the United States for updates and the purchase of the latest available equipment in the market. They also make sure that their optometrists, laboratory technicians and eye wear consultants undergo workshops and trainings, conducted by Manila-based and even U.S.-based experts. "At De Los Reyes Optical, we examine more than your vision and we do it at no extra cost. Whether what you want is pair of eyeglasses or sunglasses or contact lenses, we do a variety tests for you for free." We check your blood pressure (because an increase in blood pressure affects the accuracy of the eye exam) as well as intraocular pressure measurement using Non-contact Tonometer. The traditional way of doing this is with the use of anesthesia and very cumbersome to the patient. With this non-contact equipment, all you will feel is a pop of warm air on your eye. This determines the presence of Glaucoma, or the onset of Glaucoma, which may not have any symptoms or warning signs, and is one of the most common causes of permanent blindness. There is also no need of the traditional dark room for eye exam or a 20-foot space for a screen projector with our MC-1 instrument. Wheelchair-bound patients can just wheel right up and get examined. At De Los Reyes, one can feel that there is more than the dispensing of eyeglasses. There is dedication, the carrying on of a revered tradition. To uphold total patient satisfaction even at the expense of profit. "We want to change the mentality of those who can afford, especially among the businessmen to whom time is so precious, that they don't have to go to Hong Kong or Singapore or Manila to have the best facilities and widest selection of eyewear at their disposal. These are all here in our clinics. Proudly based in Cebu and trailblazing in the industry," Dr. Sally explains
And you really get personalized service and well- trained optometrists and personnel, supervised by Dr. Sally and Dr. Glenn. Indeed, De Los Reyes is living up to its new motto: An Eye For Excellence!
11/02/2015
