Digital Key

Digital Key Services is looking for a SEO/PPC SPECIALIST who is responsible for planning, implementing and managing the company's overall SEO/PPC strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success. Other major duties would include email marketing, lead generation, and data entry.

Duties & Responsibilities for SEO/PPC Specialist

SEO

• Identify new opportunities and develop optimization strategies that increase organic search rankings and traffic

• Monitor live ranking reports and daily SEO performance metrics

• Managing activities such as Technical SEO, Local SEO, on-page and off-page SEO to increase rankings on all major search engines specific to Western Australia

• Regularly perform thorough keyword research and data mining to use throughout the company's website and marketing materials

• Able to complete competitive analysis of other companies within the industry

• Review and analyze website architecture, content, linking, anchor text analysis and other factors for areas that can be improved and optimized

• Audit website and work to implement technical recommendations for SEO improvement

• Developing and implementing link building strategies

• Perform backlink audit and spam link clean-up

• Regularly do a website health check, website performance audit and analytics

• Make technical recommendations and collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code

• Optimise web pages (load time, meta tags, etc.) to improve user experience and increase organic traffic

• Stay up to date with the latest SEO and digital marketing trends and best practices

• Suggest improvements for process and productivity optimization

• Preparing detailed strategy reports

PPC

• Plan, create and manage PPC campaigns across a variety of channels

• Keyword research and management to optimize bids (add PPC keywords and negative keywords)

• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports analyzing trends, goals, opportunities, and other key performance indicators

Requirements & Qualifications for SEO/PPC Specialist

• Minimum of 2-4 years of experience in successfully developing and executing SEO/PPC campaigns

• Understanding of search engine algorithms and ranking methods

• Must have knowledge of the various ranking factors on Google

• Excellent written and verbal communication skills (email, phone, etc.)

• Comfortable analyzing high volumes of data on a daily basis

• Must be familiar with CMS website, HTML, and JavaScript development and constraints

• Familiarity with both the SEO software we use and how to fix errors on our website

• Outstanding ability to think creatively, strategically, identify and resolve problems

• Ability to work within a team and independently

• Experience with SEO/PPC industry programs, such as Google Analytics, Google Search Console, Google Adwords or Moz

• Familiarity with email marketing management systems (Mailchimp, Business Catalyst)

• Strong organizational, time management, and analytical skills

• Experience with other aspects of marketing, such as customer growth and promotion, is a plus

You will enjoy the following benefits:

• Competitive compensation

• Government benefits (SSS, PhilHealth, Pag-IBIG) from day one

• Fixed weekends off

• Day shift

• All Philippines National Holidays are paid

• Performance-based incentives or bonuses

If you’re someone who’s highly motivated, goal-oriented, with the initiative to take responsibility, and can work with less supervision, then we’d love to have you in the team. Please respond with your resume attached. Thank you!