UP Cebu Communication Program - CCAD

Congratulations to Jennirose Lavilla, Zoel Angelique Radaza, and Aimee Suma-oy for successfully defending their undergraduate thesis proposal on June 4, 2026, entitled Burikat Nga Naabot Sa Amerika: A Feminist Discourse Analysis of Slur Reclamation Through Cindy Cinco's Performance of Agency on Facebook in the Construction of the ‘Proud Burikat’ Identity.

Advised by Asst. Prof. Maurice Jitty Villaester and paneled by Asst. Prof. Jorisse Gumanay-Nasol, PhD, and Asst. Prof. Atty. Archill Niña F. Capistrano. The study explored how the Visayan derogatory label burikat is reappropriated in digital spaces through the online persona of Cindy Cinco.

Grounded in Feminist Existentialism and Warning Theory of Slurs, the research examined how acts of self-representation on social media can transform stigmatizing labels into symbols of pride, agency, and identity. Under Critical Discourse Analysis the study aims to reveal the complex power structures that continue to shape such forms of empowerment.

This achievement reflects the researchers' commitment to advancing feminist scholarship and the role of communication in understanding regional discourses in the digital age.

Congratulations on this significant academic milestone.

Congratulations to our Communication Juniors, Isabella Marie Mondragon, Jinelle Simbajon, and Mi Kizziah Reeve Tantog, for successfully defending their undergraduate thesis proposal, “Choosing Home Amid Risk: A Narrative Analysis of Displaced Mananga Residents’ Settlement Decisions Following Post-Disaster Relocation Policy in the Aftermath of Typhoon Tino,” today, June 4, 2026, at the Multimedia Room (MMR).

The study examines how displaced residents of Mananga make sense of their decision to remain in an area officially classified as hazardous despite post-disaster relocation efforts. Grounded in Brenda Dervin’s Sense-Making Methodology and the Leila Scannell and Robert Gifford's People–Process–Place Framework of Place Attachment, the research explores the meanings, experiences, and attachments that shape residents’ settlement decisions. Through qualitative interviews and narrative thematic analysis, the study seeks to illuminate how notions of home, belonging, and everyday lived realities influence responses to post-disaster relocation policies.

The thesis proposal was completed under the guidance of Asst. Prof. Maurice Jitty Villaester and evaluated by panelists Dr. Marie Rose Arong and Mx. Jawjaw Losenada.

We extend our warmest congratulations to these students on this significant academic milestone and wish them continued success as they move forward with their research journey.

Congratulations to our Communication Juniors, Erika Bianca Sanchez, Rythrishia Llagas, and Feirnchae Lim for successfully defending their undergraduate thesis proposal entitled, “The Deterritorialization of Butuanon: A Deleuzian Analysis of Language Across Contextual Domains in Butuan City", held today, June 4, 2026 via Zoom.

Under the guidance of Dr. Gregg S. Lloren and evaluated by panelists Ms. Rochelle Valencia and Dr. Aurelio Vilbar, the study examines the changing linguistic landscape of Butuan City, where Cebuano has become the dominant language and Butuanon increasingly occupies limited communicative spaces.

Drawing on the philosophical concepts of deterritorialization, difference and repetition, and Fishman’s domain theory, the research investigates how social, institutional, and technological forces—including emerging AI technologies—shape the use, movement, and transformation of Butuanon across various domains of everyday life. Through a qualitative case study involving multiple generations of Butuanon speakers, the study seeks to contribute to broader conversations on language change, linguistic diversity, and the preservation of underrepresented Philippine languages.

The program congratulates the researchers on this significant academic achievement and wishes them continued success as they move forward with their research.

Episode 3: “Pila pa ka Pila?” — Directed by Jia Enad, the episode follows the paper trail behind a proposed cinematheque, interrogating the costs, delays, and bureaucratic barriers that raise a larger question of whether its actual absence is due to economic incapacity or lack of institutional will.

“SINE ‘TA NA!”
Series Producer: Margie Markland
Creative Director: Kai Osorio
Publicity Manager: Charice Mae Basilan

“PILA PA KA PILA?”
Starring: Danielle Aballe-de Los Reyes, Marlon Douglas Hofer, Mayor Nestor Archival
Director: Jia Christy Enad
Producer: Ricardo Ray Arancon
Assistant Producer: Jia Christy Enad
Editor: Ricardo Ray Arancon
Assistant Editors: Clay Aiken Camus, Samantha Lyn Talla
Director of Photography: Samantha Lyn Talla
Interviewers: Jia Christy Enad, Ricardo Ray Arancon
Camera Operators: Loinne Shie Antopina, Charice Mae Basilan, Clay Aiken Camus, Samantha Lyn Talla
Sound Recordists: Kirsten Abcede, Rogielyn Rosales
Production Assistants: Kirsten Abcede, Loinne Shie Antopina, Ernie II Gelbolingo
Casting Directors: Kirsten Abcede, Jia Christy Enad, Rogielyn Rosales, Samantha Lyn Talla
Music Credits:
Cafe au Lait (Reimagined), Valse n°1, ‘Snowfall’ by Scott Buckley Au - Piano Ambient, ‘Intro’ by Red Roses Realm ID - Ambient
Special Thanks: Luna Gazette, A Little Tea, Cebu City Mayor’s Office

"Pila pa ka Pila?" - SINE 'TA NA! Episode 3 Episode 3: “Pila pa ka Pila?” — Directed by Jia Enad, the episode follows the paper trail behind a proposed cinematheque, interrogating the costs, delays, an...

Episode 1: “Asa ang Masa?” — Directed by Jana Puerto, the episode turns to both filmmakers and audiences, examining how regional cinema struggles to survive amid limited institutional backing, scarce distribution spaces, and uncertain public engagement.

Premieres at 5 PM. 🎞️

"Asa ang Masa?" - SINE 'TA NA! Episode 1 Episode 1: “Asa ang Masa?” — Directed by Jana Puerto, the episode turns to both filmmakers and audiences, examining how regional cinema struggles to survive ...