VIBRA Design Studio

Have you ever encountered the term "Brand Problem Statement" during your branding consultations and found yourself uncertain about its meaning? ✨

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Things to put on your Brand Styleguide ✨

A brand guideline is a detailed document that defines the visual, verbal, and experiential aspects of a brand, establishing rules and standards for consistent and unified brand presentation across different platforms and mediums. If you're unsure about the content to include in your brand guideline, consider reviewing these essential categories.

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The Secret to Branding 🤫

If you've ever been to a branding consultation, it's likely that you've been introduced to the concept of brand essence. It refers to the fundamental nature or core identity of a brand and is a key consideration in the branding process.

The concept of brand essence often includes two main components: the voice and form, and the head and heart. The voice and form refer to the visual and verbal elements of a brand, such as its logo, color scheme, packaging, and messaging. These elements are designed to convey the brand's identity and values in a consistent and recognizable way.

Together, the voice and form, and the head and heart components of brand essence work together to create a cohesive and compelling identity for the brand, which helps to differentiate it from its competitors and resonate with its target audience.

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The Anatomy of Branding ✨

A logo or a product does not constitute a brand. So, what exactly is a brand? A brand is essentially a perception or a feeling, which is why branding experts refer to it as a "gut feeling". Let's explore it further.

Brand experts refer to brands as a gut feeling because they believe that people's perceptions and emotions towards a brand are often based on intangible and emotional factors rather than tangible features and benefits. In other words, the emotional connection that people have with a brand is often based on a gut feeling that they have towards it, rather than a rational analysis of its attributes.

So, when next time someone asks you what a brand is, tell them it's not a logo. It is a feeling, a gut feeling to be precise. 😉

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