Scute Designs

24 logo color combinations to inspire your next logo design

Every brand needs a color palette for its logo.
Brands use logo color combinations to express who they are.
Color works at the primal level, signaling specific emotions in the viewer’s brain🧠.

1. Red, orange and black
2. Blue and gold
3. Purple and yellow
4. Deep orange, turquoise, and navy
5. Natural green and brown
6. Orange, yellow and red
7. Navy blue and light pink
8. Shades of green and blue
9. Light purple and beige
10. Blue, green, and tan
11. Green, pink and yellow
12. Red and green
13. Pink and turquoise
14. Blue, green, and yellow
15. Black and white with accents 🐧
16. Blue and black
17. Brown, beige and black
18. Grey, tan, and gold
19. Pink and blue
20. Navy, white and yellow
21. Blush pink, grey, and yellow
22. Primary colors
23. Rainbow of color
24. Traditional and Untraditional Earth🌏 Tones

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The meaning of logo shapes
Time to get into shapes!

The shape of your logo says a lot about your business. It can tell customers
if you are friendly or serious, scientific or artistic 🎨, traditional or cutting edge.
Just like logo colors 🌈, logo shapes have meaning.

1.Soft, round, organic shapes

*Circular, elliptical and ovoid logos🔵
-These shapes are less intimidating than sharp ones. They feel harmless,
friendly and inviting.
*Organically shaped logos🍀
They capture the naturally occurring shapes of nature. Organic shapes are
used to create those soft fuzzy feelings that a mathematically perfect circle
can’t.
*Spirals🐚
-They can feel hypnotizing, centralizing or flowing
2. Sharp and angular shapes
-these shapes are perfect for communicating power, intelligence, stability.

*Square and triangle logos ⬛🔺
-Corners are, by definition, sharp and abrupt. This means precision, stability, dependability.
They also represent are power, technology and sleekness.
*Vertical and Horizontal Line
- Vertical lines feel powerful and established, like a stake in the ground.
Horizontal lines are grounding. They can make a logo feel calm and secure.
3.Cultural logo shapes
-such as crosses, hearts and ribbons.✝️💓🎀
Ribbons have been in use for a long time to signify awareness
Crosses are also commonly seen in religious logos and in medical and health brands
Heart shapes are used basically anything that plays on your emotions or empathy.

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Logos explain who you are, what you do, and how your brand feels —all in just an instant. Colors, shapes, typography, and other design elements all influence how your audience experiences your brand. When you do it right, customers fall in love with you at first sight.
A great logo has the following characteristics…
1. The right shape
-Circles and ovals🔵: Friendly, casual, inviting
-Curvy lines〰️: Playful, relaxing, intriguing
-Triangles📐: Leadership, authority, dominance
-Squares and rectangles⬛: Efficiency, security, trustworthiness
-Sharp angles and spikes: Aggression, edgy, gritty, offbeat
-Horizontal lines: Stability, calm, reliability
-Vertical lines: Prosperity, success, command
2. The right business cues
Design cues that relate to your business can help convey information fast⚡, and they can range from easy-to-miss subtlety to smack-on-the-head bluntness.
3. The right colors🎨
Because of these primal reactions, color is one of the most important logo characteristics. Color alone can define how your brand comes across, even in direct contrast to other traits like shape or typography.
4. The right tone
To effectively optimize your logo, outline a solid brand strategy and identify your target🎯 audience.
5. The right typography
Typography is about readability and legibility.
6. The right trends
Trends rely on repeated usage and popularity to be effective, and they change every year
7. The right sizes
In recent years, advertisers and marketers are coming around to the idea that having multiple versions of your logo is the best way to go, known as a responsive logo.

The bottom line is a memorable logo makes a memorable brand.

Learn more characteristics,
the full article here:
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The Dos and Don’ts of Logo Design

Logos are an important aspect of branding, especially when you first start your
business. Creating a logo is so much more than just throwing shapes 📐, colors 🎨
and fonts together to look nice. You need a logo that represents your brand’s
true identity.

DO's 👌
1. Research and Define Your Audience
2. Make Sure It’s Legible
3. Plan For Different Sizes
4. Design Multiple Variations
5. Be Mindful of Taglines
6. Pay Attention to Color 🌈 Theory

DONT's 🚫
1. Make it Too Detailed
2. Copy Other Brands
3. Switch⛗ Things Up
4. Forget To Ask For Opinions
5. Follow Trends
6. Be Too Literal

Read more on the do's and don'ts
here:
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