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There is one reason why some people can sell $40,000 in a month with their organic content and others can’t sell $400 in a month.
I was reading a post by Jason Capital, and he said something fascinating:
Eminem’s fans absolutely love him and would die for him.
Whereas Post Malone’s fans also really like him but the fanbase isn’t as diehard.
Why is that?
Because Post Malone talks about all the great things – the parties, the lifestyle, the money.
Whereas Eminem’s music is based around his vulnerabilities.
He talks about the internal struggles that we can all relate to.
For that reason, Eminem has sold more records than almost all his competitors.
The content that you put out needs to follow the same formula.
People must relate to you on a deeper level.
When they do that, you’ll have their trust, and then they’ll want to work with you.
The formula is:
1) Be brutally authentic with your content.
2) Build real trust with your future clients.
3) Make offers.
4) Sell.