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This is how small businesses should be running their ads rn
If I was the social media manager for 💜 ⚡️
Some brands just have all the right ingredients already. Lumino is one of them. 120 practices, hundreds of clinicians, a team Kiwis already know and trust. Here’s the direction we’d take their socials in.
09/12/2025
That is a year wrapped for VUWSA. We handled their social media strategy, management, and content with a simple mission. Make VUWSA impossible to miss and easy to understand.
We built a stream of TikToks and Instagram content grounded in student life at Te Herenga Waka. Recurring series that became weekly rituals. Relatable memes. And content that sparked debate. Pretty much the stuff that students actually wanted to watch. Content that sounded like them, not an admin office.
One year later. Over 2.5 million views. More than 100,000 interactions. A 318 percent jump in Instagram following. And a student community that now knows exactly who VUWSA is, and we couldn't be more chuffed.
Proud to be part of the journey and seriously fizzed for what we get to build together next year.
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