We are proud that the team at Pacific Direct Line has created a shipping company with a reputation for reliability and long term commitment to serving our customers in the region. Back in 1968 members of Pacific Direct Line were the founding shareholders and directors in Sofrana (1), thus signalling their entry into the challenging arena of maritime transport in the South Pacific, with its first o
ffice in Auckland opened in 1969. Since then, Pacific Direct Line has been at the cutting edge of maritime transport technology. Over the years cargo handling methods have evolved to the point where we are able to utilise larger vessels equipped with efficient cargo handling gear to load both containers and break-bulk cargo. In early 1990 Pacific Direct Line recognised the value of strategic space sharing agreements with other ship operators, allowing us to expand our trading environment to link with an international network outside the South Pacific region. We recognised in the mid 1990s that our core business activities were in the South Pacific Region, and so it was decided to refocus our activities in this area, while still developing links with International Carriers
Our South Pacific "home" includes the following regions:
West to East - Eastern Australia to Tahiti
North to South - From the Equator to New Zealand. Today, through carefully chosen strategic alliances, Pacific Direct Line has expanded and enhanced its regional business as well as the quality of service offered to customers throughout the area that we call home. Pacific Direct Line has always been concerned with the socio-economic development of the Pacific Islands. Pacific Direct Line has played an important role in the establishment of a number of innovative airline and hotel projects. A noteworthy success story was the part played by it in forming AIRCALIN in 1983. This company was successfully managed by what is now our Noumea office for a number of years. Today maritime transport and its associated industries remains the key focus of Pacific Direct Line. Recently we have developed a network of professional efficient shipping agencies and stevedoring operations throughout the Pacific Islands operating under the Transam name. This allows the PDL philosophy of continuous improvement to flow through our entire operation from your premises to your customer's door.
