Kin

⚡️ Welcome to the team, Magenta!

We're thrilled to have Magenta join Kin as our newest Accounts Manager. After building her creative career across the UK and Australia, she's back home in the bay - and we couldn't be more excited to have her energy and experience on board.

Watch this space. Big things ahead. 🙌

✨Unlikely Companions by Kin ✨

Creative Director Alice McKinley
Lead Designer Sune Malot

From the beginning, the vision was clear:
design a gin that behaves more like a beauty object than a beverage.
Here’s what shaped the brand:

✨Perfume & Beauty Inspired ✨ The bottle and packaging take cues from the perfume world refined, intentional, and ritualistic. It’s something you place proudly on a dresser, not hide in a cupboard.

✨Scandinavian / Minimal Aesthetic
Clean lines, negative space, and an uncluttered layout create a calm, considered look. No busy illustrations or heavy heritage tropes just balance, clarity, and confidence.

✨Fashion-Forward & Modern
UC is designed to feel as at home in a concept fashion store as it is on a bar cart. Sharp typography, strong blocks of colour, and a contemporary silhouette reflect a brand rooted in design culture, not traditional liquor cues.

✨Obsessively Detailed
Every layer bottle, label, box, unboxing, stamps, stickers has been crafted with intention. The aim was a beautiful, gift-like moment the second someone opens it.

✨Balanced & Confident
The visual language mirrors the gin itself: harmonious, composed, quietly confident.It doesn’t shout. It simply is.

✨New Zealand, Without the ClichésProudly made here, but free of the usual native-flora-and-landscape aesthetic. Instead, its “New Zealandness” is expressed through creativity, originality, and craftsmanship.

✨Designed to Live Beautifully
Every bottle is meant to be displayed, kept, admired. A piece of design you want in your home and want to talk about.

From concept to creation, the intention was to craft not just a brand, but a beautiful experience one that feels like a small moment of bliss, every time you pour.

🍸Unlikely Companions: Where beauty meets flavour. Where opposites elevate each other.