Fable and Foster

I’ve been told some frightening things as a storytelling strategist.⁣⁣
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But the scariest? ⁣⁣
“My story is really boring” ⁣⁣

And it terrified the crap out of me… Because it meant I had A LOT ‘undoing’ to do ⁣⁣
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Because if I'm going to be completely honest, the best stories:⁣⁣
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❌ Aren’t about you ⁣⁣
❌ Don’t mention how many years you’ve been in biz ⁣⁣
❌ Aren’t lengthy sob stories⁣⁣
❌ Certainly don’t mention your values⁣⁣
❌ And definitely aren’t just your ‘why’- that old chestnut.
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Instead,⁣⁣
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The VERY best stories: ⁣⁣
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✨ Make your customer the hero ⁣⁣
✨ Show how you can relate
✨ And unpack how you're going to make their life phenomenally better⁣⁣
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So, having that boring story of yours is actually a REALLY good thing. ⁣⁣
Because you won’t be tempted to tell it 😜⁣
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We can leave that one at the back of the metal filing cabinet your husband bought home from the office junk clear out, ok?
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Annnnnnd if you’re now scratching your head thinking: ⁣⁣
“So, what do I even write about Lara" ⁣
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Then a storytelling coaching session may just be what you need. Because even people with boring stories like you are sitting on a million dollar ideas. ⁣You just don’t know it yet. ⁣⁣
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Link below to book one of the last remaining coaching spots for 2024!⁣⁣
https://www.fableandfoster.co.nz/storytellingcoaching
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Lara x⁣⁣
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P.s Happy Halloween ⁣⁣🎃

Tug at the heartstrings, and the wallet will soon follow.⁣⁣⁣
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I'm as stealthy about this as the Pink Panther on a mission!⁣⁣⁣
Ok, answer me honestly, what are you really buying?⁣⁣⁣
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Is it the $7 slice of tiramisu, or the serving of tiramisu made just like Nonny used to make?⁣⁣⁣
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Is it the $70 pair of Peter Alexander PJs, or the Dr. Seuss pyjamas that bring back memories of the matching pair you and your cousin had? (guilty)⁣⁣⁣
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Is it the $80 bottle of boutique gin, or the perfect gin for your Friday night Kleenex date with "The Notebook"?⁣⁣⁣
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Sure, you might consider the dollar figure, but emotions are powerful drivers of decisions. And ⁣many brands miss the emotional mark. You need sales, but also that magic that makes people fall in love with you too. ⁣⁣⁣
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Interested in making your content less 'salesy'? Let's chat over coffee (virtual, too) link below.⁣⁣⁣
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Lara x⁣⁣⁣
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Have you made a ridiculous heartstring purchase, what was it? No shame here.⁣⁣⁣
https://www.fableandfoster.co.nz/coaching
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