Last Word

Email is part of everyday business life, but writing the perfect one is an art. Whether you're contacting a client, collaborating with colleagues, or asking your boss for a favour, the right email can open doors, build relationships, and make people help you. But with inboxes overflowing and attention spans dwindling, how do you make sure your emails stand out?

In our perennial quest to improve the way we, and others, communicate, we’ve collated seven simple yet powerful techniques you can use to elevate your email game and craft messages people read and act on. Master them and you'll transform your emails from dusty inbox clutter into powerful professional tools that build relationships, drive action, and get results! 📧💻 🏆

Read the blog: https://lastwordmedia.co.nz/blog/seven-ways-to-write-the-perfect-professional-email

Seven ways to write the perfect professional email — Last Word Email is part of everyday business life, but writing the perfect one is an art. Whether you're contacting a client, collaborating with colleagues, or asking your boss for a favour, the right email can open doors, build relationships, and make people help you. But with inboxes overflowing and attenti

Last Word’s team of communication connoisseurs have carefully compiled seven habits displayed by effective communicators.

From the necessity of a strong start, to the power of charm, to the significance of non-verbal communication, we humbly offer a choice selection of communication habits we think could help you become a more effective communicator 🤓

Seven habits of highly effective communicators — Last Word Could the art of communication stake a claim as the catalyst that has propelled humanity from lowly beginnings to the heights of modern civilisation? Communication offers us the tools of reasoned argument, demonstration of expertise, and emotional engagement to persuade and influence others. The ab

Across the world a shadowy network of editorially assiduous superheroes lie in wait, poised to pounce on public grammar and punctuation injustices in a bid to make the world’s public communications correct, clearer and more meaningful.

In Bristol, UK the “Banksy of punctuation” stalks the streets at night wielding his “apostrophiser” to address apostrophe errors on street signs and shop fronts. Closer to home a verbal vigilante wanders Whanganui with editorial intent, seizing opportunities to restore sense to signs.

In our quest to promote the power of plain language we secured an exclusive interview with Auckland’s grammatic fanatic - the self-styled Typo Tiger of Freemans Bay - to uncover the man behind the mask and discover what drives him to target typos… 🐯

AN AUDIENCE WITH THE TYPO TIGER OF FREEMANS BAY — Last Word Across the world a shadowy network of editorially assiduous superheroes lie in wait, poised to pounce on public grammar and punctuation injustices in a bid to make the world’s public communications correct, clearer and more meaningful. In Bristol, UK the “Banksy of punctuation” stalks the stre...

The mission was clear: secure nationwide media exposure for Civil Contractor New Zealand’s National Excavator Operator Competition, being held to determine the country’s “Top Dug” ultimate digger driver 👷

The stakes were higher than ever this year as the competition was charged with raising awareness of the vital work excavator operators were playing in the cyclone recovery effort, as well as their usual critical development and maintenance of New Zealand’s infrastructure.

Last Word crafted a captivating national media release and carefully customised it for regional media outlets, leading to widespread coverage across the full spectrum of printed media, online media, radio and television ✍🏻

We were proud to play a part in boosting the profile of a crucial celebration of our country’s unsung heroes.

💻15 online news features
🗞️14 print features
📻3 radio features
📺1 TV feature
😊1 happy client

“𝘓𝘢𝘴𝘵 𝘞𝘰𝘳𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘢𝘯 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘦𝘳𝘷𝘪𝘤𝘦, 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘣𝘢𝘤𝘬𝘨𝘳𝘰𝘶𝘯𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘊𝘊𝘕𝘡 𝘊𝘢𝘣𝘭𝘦𝘗𝘳𝘪𝘤𝘦 𝘕𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘌𝘹𝘤𝘢𝘷𝘢𝘵𝘰𝘳 𝘖𝘱𝘦𝘳𝘢𝘵𝘰𝘳 𝘊𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘤𝘢𝘵𝘦𝘳𝘪𝘯𝘨 𝘢 𝘮𝘦𝘥𝘪𝘢 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘵𝘩𝘢𝘵 𝘦𝘯𝘢𝘣𝘭𝘦𝘥 𝘶𝘴 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 𝘭𝘰𝘤𝘢𝘭 𝘢𝘯𝘥 𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘦𝘥𝘪𝘢."
- Fraser May, Communications and Advocacy Manager, Civil Contractors New Zealand.

Our Work - Media engagement for the National Excavator Operator Competition (CCNZ) — Last Word Civil Contractors New Zealand