Talk Visual

You've probably heard the big news, but Talk Visual is officially part of the team at Elm Marketing

We’ve brought our creativity, projects, and awesome clients along for the ride, with Cat and Kameron joining the Elm crew to keep things running smoothly.

Haylee is off on an overseas adventure, and we can’t wait to see where it takes her!

A huge thank you to all of our incredible clients and friends for trusting us with your creative journeys. We’re excited to see your brands continue to grow and thrive with Elm Marketing.

Canva is a powerful tool that has changed the game for many small businesses, but is it the best strategy for your business when it comes to serious branding?

For visual content creation and branded templates Canva excels, it’s also
- user friendly
- fast
- affordable, and
- versatile

But… when it comes to branding, strategy and originality there are limitations! Canva can’t:
- find your niche
- research your audience
- differentiate your brand
- refine your tone of voice, or
- build a strategy

Canva templates are quick and easy to use, but they’re also very popular, used often and will not reflect your brands personality like a custom layout from a designer.

Canva can quickly create content for multiple platforms - a designer will work with you to create a style guide that ensures consistency across all channels building recognition and trust.

Canva is not a substitute for a professional designer but they do make a great pair. Pairing the benefits of Canva with the knowledge and expertise of a designer could be your smartest strategy yet.

Want to know how exploring the best of worlds could benefit your business? Let’s talk!

Regularly reviewing how your visual identity is performing is just good business practice. Improving your brand visuals doesn’t necessarily mean a full-scale redesign. Some of the most powerful improvements can come from a few simple design tweaks that won’t blow the budget!

Inconsistent or poorly chosen fonts can be hard to read and feel unprofessional. Keep your brand fonts to a minimum and establish a visual hierarchy to improve legibility and create a more polished look.

Review your palette as too many colours can feel chaotic and disjointed. Consistency strengthens brand recognition and creates visual harmony.

Strong visuals reinforce your brand personality and exude professionalism. Use high-res photography and avoid overused stock imagery.

Layout matters, misaligned elements and poor spacing makes content hard to follow. Information is easier to read when there is balance, structure and consistency.

Unclear or hidden call-to-actions can leave your customers confused and unmotivated. Clear, logical directives can lead to better conversions, more engagement and measurable business results.

Strategic design changes can dramatically enhance the way your brand looks, feels and performs.

If you want to make your design work harder for you, let’s talk!