Charly

Designed to last decades. Not seasons.

Fast fashion exists on the idea that you will want something new next year. NZ Charly exists on the opposite idea. That you will still be reaching for this piece in ten years and it will still be worth reaching for.

The fibres get softer with wear. The knit holds its shape. The construction has no weak points where it was cut and sewn back together, because it was never cut or sewn in the first place.

This is what slow fashion actually looks like when it is done properly.

The collection is in the link in my bio.

The piece you invest in once deserves a little care.

Here is everything you need to know to keep an NZ Charly knit looking exactly like the day it arrived.

Hand wash in cool water with a wool-friendly detergent. Never hang it to dry. Lay it flat. Fold it to store, not on a hanger. And never put it in the tumble dryer.

Natural fibres like merino and possum down actually get softer with wear. The more you wear it, the better it gets. That is the opposite of most things.

If you have questions about caring for a specific piece, DM us. We actually reply.

Save this for when you need it.

ZQ-certified merino. New Zealand possum down. Cashmere. Silk, and more.

Every fibre in an NZ Charly piece was chosen for a reason. Not because it is fashionable. Because it performs, lasts, and comes from a supply chain we can actually look in the eye.

ZQ certification means the merino is grown to strict standards of animal welfare, land management and social responsibility. You can trace it.

Possum down is lighter than cashmere and warmer than merino. It also comes from managing a pest species that threatens our native birds. Using the fibre means nothing is wasted.

Cashmere and silk add the softness and drape that makes a piece feel like nothing else.

Together they make something worth keeping.

Which fibre are you most curious about? Drop it below.