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Christmas can be an overwhelming time - especially for business owners!

While everyone’s dealing with end-of-year events and Christmas shopping, employers are having to not only predict required stock levels, juggle staff leave and focus on marketing.

They also have to be thinking about the goals for the coming year and trying to squeeze in some R ‘n’ R.

Here are some stress-relieving tips to help get you through:

🎄 Delegation: Recruit one or two staff members to handle the end of year Christmas party, arrange secret santa and staff gifts.

🎄 Relaxation: It can be hard to find the time to relax, especially during the “holiday” period but it is essential to take some time out for yourself. This could be as little as 5 minutes a day to take a walk, sit in the sun, meditate, or even have a power nap!

🎄 Organisation: Prepare ahead of time any social media content, email marketing or other marketing materials and schedule them to be released while you are either at your busiest time, or while you are taking some much needed time away from the office.

Christmas should be a joyous time spent with friends and family, not slaving away in a stuffy office!

Christmas is right around the corner, and the marketing around it is hard to avoid!
Here are several ways your business can incorporate Christmas into your social media content:

-Share holiday plans - Just don’t unwittingly provide details of when your store, office or home will be unoccupied.
-Thank your followers
-Reflect on the year just been.
-Share your goals for the year ahead
-Provide a gift guide - make your recommendations of other local businesses
-Acknowledge those who don’t celebrate Christmas due to personal or religious reasons. This can be done by saying “Happy Holidays” or “Happy Hanukkah”.
-Remember the true meaning of Christmas - Family, Love and Appreciation.

Companies sometimes have to reinvent themselves so they can grow their business and stay ahead of the competition. This includes:

-Adding or removing services
-Redoing the brand aesthetic, taglines and mission statement
-Redesigning the website
-Revamping products

Has your corporation ever had to reinvent itself? How did it change, and why?

A messy work space, physically and digitally, can affect your business performance because:

-You waste time looking for the things you need
-It can be difficult to focus, and therefore less productive
-Clients or customers may be left with a negative impression

By using simple systems such as folders, filing systems and cloud technology, the environment in which you work, and store important information can be a more pleasant, and efficient place to be.

What organization system do you use that works best for you and your business?

Did you know that it is actually illegal to use an image from Google without permission? Yes, everyone does it, but that doesn’t make it ok.
You face legal action and your reputation or brand may be discredited. Protect yourself, and your business by using free stock images from sites like Canva, Pixabay, Unsplash, and Pexels.

When you first begin to set up your business, it’s easy to be confused by all of the options from websites and social media platforms to filing systems and ex*****on of marketing strategies.
Save yourself time and hassle by having a clear plan.
Speak to AVA for guidance - alleviateva.com