Redhead Digital

New perspective …

Most clients come to me with a website that exists, but doesn’t register.

Not with Google.
Not with AI.
Not with people.

This brand couldn’t sell online and was invisible behind a polite, forgettable website.

We fixed the structure so machines could read it - and the tone so humans knew they were in the right place.

Now the site:

+ ranks top 3 on page one for 20+ buying-intent searches
+ sells pies online (which it couldn’t do before)
+ and sounds like a real business instead of a brochure

That’s not a redesign. That’s a change in how the business operates.

That’s what it looks like when a website finally registers!

Post 3 of 3

Bohemian Soul is an online business based in sunny Nelson and a literal treasure trove of unique vintage and new finds for your home.

That impossible to buy for person? Buy them something vintage that no one else will have!

Jacki, the designer eye behind the business, is a gem, and has a unique talent for finding those pieces that finish a room and if you love the bohemian, slightly eclectic vibe, then bookmark the website so you can check in because when there's only one of something, they tend to move fast.

The website itself has some handy touches - icons that tell you if it's new or vintage item, and others so you can see at a glance the condition of any of the vintage goodies.

What's your fave? I love the glass bowl, it would look amazing at Barrier with the nautical vibe. ⚓
https://bohemiansoul.co.nz/
Day 5 of the Website Woman’s ethical, NZ Gift Guide made up entirely of amazing small businesses I get to build websites for. 🎉 🥰