PodLab

Yeah of course we do podcasts.
But we do way more than that!!
Want content? Come and see us 🫡

Meet PodLab’s newest group… Maroon Four!

(We did not plan this!)

Did you know that podcast listening is mainly a weekday habit?

It builds through the week, peaks around Wednesday, then drops off over the weekend.

Podcasts are often something we listen to while we’re doing something else, like driving, walking, working, cleaning, cooking, pretending to be productive…

So I’m curious:
What are you usually doing when you listen to podcasts?

Driving, commuting, Walking, exercising, housework, errands, working, admin, or something else entirely?

Tell us in the comments below!

In podcasting, the right audience is more valuable than the biggest audience.

It’s easy to get caught up in the numbers - Downloads, reach, impressions, listeners.
The real value in podcasting is not scale, it's in the relationship between the host and the audience.
That trust is hard to build, and incredibly powerful when a brand gets it right.
A smaller podcast with a highly engaged, relevant audience can be far more valuable than a big show reaching people who don’t really care.
For brands, don't worry about how many people will hear your message; ask yourself, “Are these the right people?”

Audience fit matters.

If you need advice about this, want to look into sponsoring an existing podcast, or want to start your own, we can talk you through all the steps and support you along the way.
Send us a message! We would love to help you.

Most people who want to start a podcast… never do. 🎙️
Not because they don’t have something to say — but because they don’t know where to start, or who to trust.
That’s exactly why we built PodLab.
If you’ve been sitting on your podcast idea, this is your sign.
DM us to get started.

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