PodLab

Jay Shettys brilliant ON Purpose podcast has just signed a $100M deal with Spotify and Netflix.
Jay has become an overnight sensation after SEVEN years of building (and hearing no many more times than he heard yes).

This investment from these two streaming giants reinforces one thing- Podcasting is still growing and it is not going away.

The best time to start was yesterday. The next best time is now.

The real risk isn’t starting a podcast.
It’s waiting too long to start one.
While you’re second-guessing your ideas, someone else is building:
• An audience
• A personal brand
• Strategic relationships
• Business opportunities
• Long-term leverage

The people who own attention will have an advantage in the next era of business.

That’s why at Podlab, we help all sorts of people start their podcast journey and turn conversations into opportunities.

DM us today…while your direct competitor procrastinates!

Yeah of course we do podcasts.
But we do way more than that!!
Want content? Come and see us 🫡

Meet PodLab’s newest group… Maroon Four!

(We did not plan this!)

Did you know that podcast listening is mainly a weekday habit?

It builds through the week, peaks around Wednesday, then drops off over the weekend.

Podcasts are often something we listen to while we’re doing something else, like driving, walking, working, cleaning, cooking, pretending to be productive…

So I’m curious:
What are you usually doing when you listen to podcasts?

Driving, commuting, Walking, exercising, housework, errands, working, admin, or something else entirely?

Tell us in the comments below!

In podcasting, the right audience is more valuable than the biggest audience.

It’s easy to get caught up in the numbers - Downloads, reach, impressions, listeners.
The real value in podcasting is not scale, it's in the relationship between the host and the audience.
That trust is hard to build, and incredibly powerful when a brand gets it right.
A smaller podcast with a highly engaged, relevant audience can be far more valuable than a big show reaching people who don’t really care.
For brands, don't worry about how many people will hear your message; ask yourself, “Are these the right people?”

Audience fit matters.

If you need advice about this, want to look into sponsoring an existing podcast, or want to start your own, we can talk you through all the steps and support you along the way.
Send us a message! We would love to help you.