Insight Online

The AI revolution is exhausting, but this is one tangible, mechanical change you can, and should, make today: pull your schema out of GTM, put it in the raw HTML, and make it easy for AI tools to recognise who you are.

Move Schema Out of GTM: The SEO + AI Visibility Fix | Insight Online AI search crawlers often grab raw HTML and bounce. If your schema loads via GTM, it may be missed. This SEO change influences AI visibility.

Is your business in the running with AI?

How to Appear in AI Search Results | AI SEO | Insight Online AI is changing the game—are you keeping up? Discover the key tactics Kiwi businesses need to adopt to get into AI search results. Read our latest insights now!

There are two common issues we see on websites when we're doing a technical audit. The first is people not optimising their video or imagery, i.e. using massive files that mean the site takes ages to load and impacts site speed.

The second is poor accessibility and UX for mobile. Mobile is the most commonly used device particularly on B2C websites. Don't get me wrong, we're not accessibility or UX experts, but we know a problem when we see one, and if people are struggling to navigate your site, it can have a huge impact on SEO.

Our technical audit is really comprehensive, it looks at things like your UX, navigation, site speed, accessibility, imagery and content.

I believe that marketing is 90% a medium to long-term investment.

When I tell someone that marketing should be consistent or sustainable, what I'm saying is that investing in your marketing really should be for minimum 6 months (or better yet - 12 to 18 months) with a strategy and plan behind it.

It's not about running one meta ad, or one radio commercial or doing things in isolation. It's about finding that nice middle ground of only being mildly irritating, annoying or entertaining so that people will remember you 🙈