Infotools

How can we build stronger connections in the field of ? Tricia Houston, COO and Founder of The ExperienceBuilt Group shares some key tips on our :

Tricia Houston on market research and its power to connect - Now that's Significant On this latest episode of Now that’s Significant, a Market Research Podcast, host Michael Howard (the head of marketing at Infotools) joined by Tricia Houston, COO and Founder of The ExperienceBuilt Group. Tricia, a travel-worn experiential marketer, classically trained market researcher, and chal...

In case you missed it! Last week, Tricia Houston of The ExperienceBuilt Group joined our to discuss how insights professionals play a central role in helping organizations make decisions and take actions that make the world a better place.

Full episode is here: https://hubs.li/Q02ddj0R0

Tricia Houston on market research and its power to connect - Now that's Significant On this latest episode of Now that’s Significant, a Market Research Podcast, host Michael Howard (the head of marketing at Infotools) joined by Tricia Houston, COO and Founder of The ExperienceBuilt Group. Tricia, a travel-worn experiential marketer, classically trained market researcher, and chal...

"Fraud keeps challenging us, and we keep challenging fraud." We share some from Vignesh Krishnan of Rep Data / Research Defender in our new paper on - plus expert viewpoints from many of our other guests. Read it here:

Infotools eBook - Elevating market research data quality into the limelight An eBook on Data Quality in market research, representing a distillation of conversations from the Now that's Significant podcast, supported by additional data quality knowledge that we’ve acquired in our 33 years in insights. We hope you find this useful in your pursuit of data quality excellence...