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Viva Magenta is the pantone colour of the year for 2023.

According to Pantone’s website Viva Magenta is described as

“Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Leatrice Eiseman
Executive Director, Pantone Color Institute

Red Colour Psychology
Red denotes power boldness and celebrates life with its bright sharp colour.

Viva Magenta is a crimson red that balances boldness and fun. It embodies an expression of grace, inspiring us to show up with confidence and be human. The Internet has sped up globalization and we are connected more than ever before. We can never fully understand people we meet, though we can be more empathetic.

Being bold and compassionate at the same time is a goal to achieve in 2023 and Viva Magenta stands for those qualities. It is rooted in Mother Nature as you will come across this color in nature very often

After three years of the pandemic, war, economic upturn losing loved ones, and accelerating climate change – we have to heal and carry on with courage and compassion. Magenta stands for the grace and courage that will help us to go out into the world.

How To Use Viva Magenta In Your Life?
Use the bold colour in your clothes, accessories in home décor furnishings. Use it brand strategies, packaging and graphic visuals. Add spots of the colour in your life or go bold and use swathes of Viva Magenta. Either way it will make a statement.

Coming off working from home, remote work the great resignation – suddenly people are taking count of what is important in their lives, work-life balance, and what freedom means to them. Some of us resigned and went traveling. Others resigned and started the business we have always been dreaming of. Some of us want to just get out of our comfort zone and try out new things or want to change ourselves. Whatever you want to try Viva Magenta will remind you that it is a color of celebration of life.

What to pair with the Viva Magenta color?
Bright Greens ( complimentary color), bright cobalt blue, or a deeper marine blue. Tangerine orange or emerald green. Pair it with dashes of neon for a bright palette.

For a monochrome palette, use dusky roses, and pastel pinks for a soft romantic appeal.