Design Alchemy Collective

Meet Yogesh.

He mixes every dye by hand in exactly the quantities the day's printing run needs. Get the colour wrong here and the whole piece is wrong. He doesn't get it wrong.

From his hands, the fabric moves through the printing table, into Anna's hands as she cuts each length, it gets stitched by the stitching artisans in the villages, and finally into a piece you can put in your own home.

Every step is still done by hand. That's not a tagline - it's just how it's made.

https://designalchemycollective.com/blogs/the-underprint-story/where-waste-becomes-wonder-the-d-a-c-story

We don't do beige.

Damson. Moss. Iris Blue.
Layered with underprints from a Jaipur block printing studio - paisleys over florals over geometrics, built up over weeks.

Stack them and the room changes. That's the point.

https://designalchemycollective.com/

We've spent years watching interiors get safer and safer.

More greige. More matching sets. Everything designed to not cause a fuss.

DAC exists for the people who are done with that.

Our pieces carry 8 to 12 layers of block printing from a Jaipur studio. Paisleys over florals over geometrics. Damson. Moss. Iris Blue. Colours that earned their depth over weeks of craft.

We're sharing something for exactly these people.

https://designalchemycollective.com/collections/underprint-55-x-55-cm