4AM
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Focused, agile and effective - delivering solutions that cut through and work at speed, for highly profitable and impactful outcomes. In 1999 we set off with the belief that meaningful ideas which entertain, engage and inspire leave a longer lasting impression. Along the way we’ve moved perceptions, people and sometimes mountains in the pursuit of impactful work for our clients.
If you grew up in New Zealand in the 80s or 90s, chances are you’ve flipped through an Autotrader NZ magazine at the barber’s or in a friend’s garage. It was the go-to for car lovers, with real photos of cars for sale that made buying or selling a bit of an adventure.
As times changed and the internet took over, Auto Trader faced some tough competition. But now, it's back—stronger than ever as a fresh challenger brand.
We’re thrilled to have played a part in its rebrand.
At 4AM, we teamed up with some incredible folks to relaunch Auto Trader with a bold new message: "Tell New Zealand about your car." The idea? To let Kiwis share their car’s story in fun, unexpected, and entertaining ways.
Big thanks to our amazing collaborators:
Client: Autotrader NZ
Creative & Brand Agency: 4AM
Media, PR & Social Media: Lassoo
Strategy: David Thomason & Emma Popping
Production Company: The Sweetshop Films
TVC Director: Damien Shatford
Performance Media: Unbound
Check out our case study here: https://4am.co/works/autotrader
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