Curious Design NZ

Wake up and smell the coffee ☕️

When we first met our clients Stefan and Paul, their vision was to reinvent Avalanche Coffee Cafe Style and build more personality into an already successful, but slightly tired brand.

Cue some quirky characters, conceived by the team at Curious and perfectly illustrated by Moses Illustration, interacting with the dominant Avalanche ‘A’ icon ➰

You're the best.

Thank you Best Awards New Zealand for judging Curious a worthy finalist!

Our Harker Herbals Children’s Syrups packaging can’t claim to be ‘top of the class’ just yet, but we’re absolutely honoured to be in the mix!

Harker Herbals came to us to help them put some fun into family health. Having tasted success with the Be Well range of adult syrups amongst the discerning millennial market, the brand saw an opportunity to align the Children’s variant with the new, modern feel of Be Well. The question was “how do we develop beautiful, sustainable packaging that resonates with young parents – communicating Harker’s quality and values – whilst engaging and delighting kids who’ll be taking it? It swiftly became obvious that the answer lay in a fine balance between efficacy and playfulness.

Turning over a new leaf

Living Foods is a family run horticultural business specialising in fresh cut salad greens.
Having supplied produce to the retail and food service sector for over 25 years, our client decided that it was time to turn over a new leaf and create their own brand. Thus Garden Fresh sprang to life.

Along with all of the popular greens, Garden Fresh has added a fresh take to the category with the introduction of an exotic Summer Butter lettuce and their unique Metro Mix and Watercress & Fancy blends.
And with all of their produce being grown and packed in both the North and South Islands, they have also ensured maximum freshness for consumers-wherever they are in New Zealand.

Curious’ brief was to create iconic branding and packaging that reflected the love and care that the good people at Garden Fresh invest in their business. A contemporary edge was also requisite to capture the fresh and innovative thinking, which is such a core part of their philosophy.
These objectives were achieved by firstly devising an instantly recognisable lockup device that could be utilised across all forms of communications. The Garden Fresh name has been cleverly placed in a watering can illustration, which immediately sets a personalised, nurturing tone to the brand.. A stark contrast to the corporate, commodity driven focus of their competitors.

The packaging was then carefully considered, as it is an absolutely essential component to the success of the brand. Of course the Garden Fresh marque features prominently throughout, but it has been ingeniously interwoven with stylised splashes to house the variant names and strengthen freshness cues. Each product has then been allocated its own signature colour to help consumers navigate the range easily and choose their favourites with minimum effort when repurchasing.
Finally a generous amount of ‘clear space’ has also been introduced around the bold graphic elements to create balance and showcase the succulent produce inside.

Fresh thinking at its best.

Proud finalists in New Zealand's Best Awards this year!