Avidly APAC

That's a wrap on our Spring Spotlight: The AEO Edition HUG Event!

Thank you to everyone who joined us across Australia & New Zealand, we loved having you in the room (virtually speaking).

We covered a lot of ground, including:

- Why AEO is the next major shift in digital visibility
- How AI platforms decide which brands to surface, and which to ignore
- What early adopters are already doing differently
- Practical steps to build an AI-first search strategy today
- The latest HubSpot Spring Spotlight product updates

If you missed it or want to revisit anything, keep an eye out; we'll be sharing resources from the session shortly.

You want to be the business AI recommends.

Book a meeting with our team and let's talk about what an AI-first strategy could look like for your business: https://ap1.hubs.ly/y0Zpf_0

Most lead scoring models fail before sales ever uses them.

And they fail because they're built on assumptions instead of actual conversion data.

Here's what usually happens:

- Sales and marketing sit down and brainstorm what they think makes a good lead
- Points get assigned to a few actions and attributes
- The model is launched
- And then inevitably… nobody pays attention it

Most people find that the problem is that most models are built on gut feel instead of real conversion data.

AI-Enhanced Lead Scoring flips the process entirely.

Instead of asking "what do we think matters?", AI analyses what actually happened before your customers converted. Real behaviours. Real engagement patterns. Real signals.

The result? A prioritisation system your sales team can actually trust and act on.

Read the full blog here: https://ap1.hubs.ly/y0Ys7n0

And if you want to go even deeper, we're covering AI-Enhanced Lead Scoring live at our Spring Spotlight: The AEO Edition HUG Event this Wednesday

Register here: https://ap1.hubs.ly/y0Ysj30