Anthem

Last Thursday we attended the annual PRINZ Awards. Anthem and Spark were recognised for the Spark Kids Plan launch, winning Gold in Marketing Communications and Bronze for Best Use of Media Relations.

Launching New Zealand’s first mobile plan designed especially for kids meant entering a live national conversation about children, phones, online safety and digital independence. The work needed to be more than a product announcement - it had to help Spark show up as a trusted voice, supporting parents with practical guidance and contributing constructively to a complex issue.

The PRINZ Awards are an important marker of excellence for New Zealand’s communications industry. They recognise the thinking behind the work: the strategy, judgement, creativity and care it takes to help organisations show up well in the moments that matter. To be recognised across two highly competitive categories is a significant moment for our team, and a reflection of the strength of Anthem’s unique integrated communications approach.

Congratulations to the Spark corporate affairs team - who also took home awards in the Internal Communications and In-House Team categories - and everyone who received an award last night. Thank you to PRINZ and the judges for this recognition.