Optimizer

ent, analysis of the market and a committment to staying abreast of new marketing methods as they come about. Apart from the obvious commercial benefits of changing our business model, we also recognized a gap in the market that’s yet to be optimally met (even today) whereby small to medium businesses gain access to fundamental business tools that help them compete online. Our competitive focus, which sets us apart from many of the players in the SaaS space, is our drive to create an “ecosystem” that facilitates business growth, purely through the Internet. With our primary target market being small businesses we’ve found that the “pay as you go” subscription based model makes perfect sense and is a very attractive proposition requiring only a small investment and minimized risk for the business owner for an enterprise grade technology. Seven years later we possess a quiet confidence based on a crystal clear mission. We know our business. We know we do it better than anyone else in our industry. Our mission has been sharpened and is now both exciting and prolific.